Tag Archives: Marketing

Elite Email Marketing Partners with Registry Compliance and Protect MI Child


Toronto, ON, and New York, NY (PRWEB) November 20, 2007

Elite Email Marketing software (EliteEmail.com) and Unspam Registry Services, Inc. (RegistryCompliance.com) have joined forces to protect children from adult-oriented emails. Elite Email Marketing is the latest partner to join the Registry Compliance program, which works to ensure email senders comply with the various child protection state registry laws.

The Elite Email Marketing software powers business email marketing campaigns for a wide variety of clients. Some of these clients use email marketing to promote their wineries, tobacco shops and other adult-oriented businesses. Recently, states like Michigan and Utah have instituted laws that prohibit these businesses from sending commercial emails to children.1

“While pornography and offensive content have always been strictly prohibited through our direct email marketing solution, we do have valued clients that operate legitimate adult-oriented businesses. We feel it is particularly important to protect children from these commercial emails,” says Robert Burko, president of EliteEmail.com. “Our partnership with Registry Compliance allows us to assure our clients they will never risk sending adult targeted emails to children in the states that have instituted this important registry.”

Elite Email Marketing’s partnership with Registry Compliance allows the databases of all EliteEmail.com customers operating in adult-targeted markets to be checked against the state registries, and all registered children to be removed from the databases automatically.

“We are proud to welcome Elite Email Marketing into our network of compliance partners,” says Eric Langheinrich, CTO of Unspam Registry Services. “It is great to see that more and more email marketing software providers are taking action to protect America’s children.”

1 In July of 2005, the U.S. states of Michigan and Utah became the first to establish children’s protection registries. These registries are secure collections of e-mail addresses, instant messenger IDs and other types of addresses that are protected from receiving adult-oriented messages.

About EliteEmail.com

Elite Email Marketing (EliteEmail.com) is the industry leading email marketing software provider, supplying a full suite of email marketing solutions to individuals, small businesses and enterprises. EliteEmail.com services clients in all corners of the globe, spanning industries such as real estate, entertainment, hospitality, retail and many others. EliteEmail.com is part of the EliteAnswers.com family of online business solutions, headquartered in Toronto, Ontario, Canada.

About Unspam Registry Services, Inc.

Founded in 2001, Unspam is a software and services company helping governments author, implement, and enforce effective laws to control unwanted messages. Unspam also provides expert consulting services to businesses wishing to ensure compliance with these laws as efficiently as possible. Unspam’s patent-pending RedListing technology allows the creation of secure communication protection systems such as those used by Utah and Michigan with their Child Protection Registry laws. Our list implementation system helps a government define clearly the messaging preference of its citizens without compromising their privacy or violating the rights of marketers. Learn more at http://www.RegistryCompliance.com .

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Don Singleton a prominent Atlanta Personal Injury Attorney has chosen Click Ready Marketing an Atlanta SEO Agency to provide web marketing services.


Alpharetta, GA (Vocus) August 11, 2010

Don Singleton handles and serves clients throughout Georgia. Mr. Singleton has earned a reputation for being a thorough and creative lawyer that fights hard for his clients. Personal injury is an umbrella term that can cover many different kinds of injuries. This is why the internet is the best place for him to advertise. Click Ready Marketing has experience in assisting law firms by increasing their web presence and focusing their on-line message. This Georgia SEO company understands the value of Mr. Singletons offering and how he can positively affect (as much as possible) the outcomes of injury victims lives.

Don Singleton, as an Atlanta Personal Injury Lawyer has had many interesting cases involving horrific personal injuries, dog bite injuries, and even unusual cases such as man bites child. Mr. Singleton says; when the stakes are high, his firm is who to call. Here are just a few of the cases his legal team can handle if the need arises:

Elite Email, Canada’s Leading Small Business Email Marketing Company, Honoured as Business Excellence Award Finalist


Toronto, ON (PRWEB) November 01, 2011

Elite Email, the #1 email marketing service provider in Canada, has been honoured as a finalist nominee for the Toronto Board of Trade Business Excellence Awards in the “Under 30” category.

Nominees for the Business Excellence Awards are recognized as members of the community who have demonstrated outstanding growth, leadership and innovation in business. The annual awards identify organizations in 8 key categories. Winners will be announced during the gala event on November 9, 2011.

Elite Email is a finalist in the “Under 30” category, which recognizes young entrepreneurs who are making a difference both in terms of their organization’s accomplishments, as well as their overall contribution to society and the community.

“It is a great honour to be a finalist nominee” says Robert Burko, President and Founder of Elite Email, “My team members and I always work our hardest to ensure Elite Email is the most complete cloud-based email marketing software, backed by outstanding support. To be recognized in our home town is a great honour and a fantastic accomplishment.”

Burko, 29, created Elite Email while still in high school. He grew the company while earning a degree at the Schulich School of Business, and today operates Canada’s largest email marketing service provider with employees spread out across 4 countries and customers all around the world. Elite Email has previously been recognized as one of Canada’s Top 25 Up & Coming technology companies in the 2007 Edition of the Branham 300.

The email marketing industry is exploding in growth and popularity, with 56% of US marketers planning to spend more on newer media’ such as email marketing and social media, according to the Association of National Advertisers. Additionally, in 2010 the Direct Marketing Association reported that email marketing is expected to generate an ROI of $ 42.08 for every dollar spent, which outperforms all other directing marketing channels.

“I’m proud that we’re helping to put Canada on the map in the email marketing industry. We have a ‘go-big-or-go-home’ attitude in our company, and I am confident that while we can celebrate our many accomplishments so far, there are many more great things in store for us” Burko says.

In addition to running Elite Email, Burko is one of the founders of Step By Step Africa, a nonprofit organization that helps fight HIV/AIDS in Africa.

About Elite Email

Elite Email is Canada’s #1 email marketing service provider (ESP) and one of the top email marketing companies in the world. The Elite Email cloud-based (software-as-a-service) platform allows organizations of all sizes to build and grow their mailing list, create eye-catching emails, and track results with detailed reports and analytics. All services are backed by Elite Email’s outstanding support and customer care.

Elite Email has been featured on TV, radio and print media and is a member of the Email Experience Council, eMarketing Association, Better Business Bureau, Canadian Federation of Independent Business, Vaughan Chamber of Commerce and Toronto Board of Trade. Elite Email is the only Canadian company listed by the Utah and Michigan Child Protection Agency as a compliant sender.

For more information visit: http://www.eliteemail.com

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Elite Email, Canada’s Leading Small Business Email Marketing Solution, Wins Business of the Year Award in the Under 30 Category


Toronto, ON (PRWEB) November 11, 2011

Elite Email was honored with the Business of the Year Award in the “Under 30” category at the Toronto Business Excellence Awards. President and CEO, Robert Burko,29, started the company in his parent’s basement while still in high school and has now grown the organization to be Canada’s leading email marketing solution with employees spread out internationally and customers in every corner of the world.

“This is an amazing honour and I’m so proud of the entire Elite Email Team,” says Burko, who accepted the award at the gala on November 9th. “We’ve come a long way from a one-man operation 8 years ago to being one of the premier cloud-based email marketing solutions in the world. This award just further solidifies that if you work hard and surround yourself with a team that is passionate about what you do, then the sky is the limit.”

The Business Excellence Awards are organized by the Toronto Board of Trade. The awards recognize members of the community who have demonstrated outstanding growth, leadership and innovation in business. The “Under 30” category specifically focuses on young entrepreneurs who have achieved professional accomplishments in addition to their overall contribution to society.

Elite Email’s cloud-based email marketing software is proud to be in an industry that is exploding in growth and popularity, with 56% of US marketers planning to spend more on newer media’ such as email marketing and social media, according to the Association of National Advertisers. Additionally, in 2010 the Direct Marketing Association reported that email marketing is expected to generate an ROI of $ 42.08 for every dollar spent, which outperforms all other directing marketing channels.

“Small businesses are the backbone of our economy” says Burko, “and the fact that we are the number one small business email marketing service provider is a responsibility we take very seriously. We will never stop working hard towards exceeding our customer’s expectations”.

Previously, Elite Email was honored as one of Canada’s Top 25 Up and Coming IT Companies and added to the distinguished list of Canada’s Top 300 Technology Companies in the 2007 Edition of the Branham 300. Since then, Elite Email has experienced rapid growth and reinvested in building a cutting-edge platform that is both powerful and makes email marketing easy to use, even for non-technical people.

In addition to founding and operating Elite Email, Burko is also one of the founders and Board Members of Step By Step Africa, a nonprofit organization that helps fight HIV/AIDS in Africa. In 2007 Burko received the Canadian House of Commons Volunteer Award for his involvement with Step By Step Africa.

About Elite Email

Elite Email is Canada’s #1 email marketing service provider (ESP) and one of the top email marketing companies in the world. The Elite Email cloud-based (software-as-a-service) platform allows organizations of all sizes to build and grow their mailing list, create eye-catching emails, and track results with detailed reports and analytics. All services are backed by Elite Email’s outstanding support and customer care.

Elite Email has been featured on TV, radio and print media and is a member of the Email Experience Council, eMarketing Association, Better Business Bureau, Canadian Federation of Independent Business, Vaughan Chamber of Commerce and Toronto Board of Trade. Elite Email is the only Canadian company listed by the Utah and Michigan Child Protection Agency as a compliant sender.

For more information visit: http://www.eliteemail.com

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Elite Email Among First Email Marketing Service Providers to Adopt Email Experience Council’s New Industry Standards


Toronto, Ontario (PRWEB) November 30, 2011

Elite Email is proud to have adopted the Email Experience Council’s new reporting standards. As a result, and after a successful audit, Elite Email is now amongst the first email marketing service providers to achieve the “Email Measurement Accuracy” seal. The purpose of the “Email Measurement Accuracy” seal is to inform email marketers of the service provider’s commitment to industry standards for fair and accurate measurement of email metrics.

One of the major hurdles email marketers face is a lack of consistent standards for email metrics. For over two years the Email Measurement Accuracy Roundtable of the EEC wrestled with this problem, debated the definitions of various metrics, and ultimately unveiled a list of specific standardized terms to help provide better clarity in the email marketing industry. So far, seven ESP’s have adopted the S.A.M.E. (Support Adoption of Metrics for Email) standards and Elite Email is thrilled to be part of this evolutionary next phase of the email marketing industry.

“We are really excited to be one of the select few email marketing solutions providers that have adopted the new standards and believe that having consistent, clearly defined terminology will benefit both the email marketing industry as a whole, as well as the customer who can now make better comparisons across providers,” says Robert Burko, President of Elite Email.

With the email marketing industry growing at a rapid pace, having no set of standard terminology and definitions was leading to a great deal of confusion. The Email Measurement Roundtable identified two major problems they sought to resolve:

1. A lack of standards makes benchmarking based upon a clear apples-to-apples comparison practically impossible.

2. When email marketers migrate from one vendor or system to another, they often find the methods of calculating key metrics differ from one system to another.

The variety of ways email marketing programs defined things like “open rate” and “click rate” led to inconsistencies from one vendor to another. This caused unnecessary confusion for beginner and veteran email marketers alike.

“When customers are switching from their current provider to Elite Email, they often ask great questions. But without any specific standards, to some extent we’re speaking a different language”, says Matthew Georgiadis, Vice-President of Business Development at Elite Email, “Now that Elite Email is in full compliance and passed the EEC audit, it’s up to the other email marketing vendors to catch up and make things easier for all marketers.”

Service providers that adopt and comply with the EEC’s email marketing measurement standards will be given an official seal to display on their web site and marketing collateral.

“The shape of the email marketing industry tomorrow will be based on what we do today. By creating these great standards, the Email Experience Council has provided us with a clear framework. And by adopting the standards, Elite Email is helping to further propel this initiative forward”, says Burko.

Full details about the “Support the Adoption of Metrics for Email” project can be found on the Email Experience Council website, http://www.emailexperience.org.

About Elite Email

Elite Email is a leading North American email marketing service provider (ESP) that has been helping customers achieve greater email marketing results for almost 10 years. The Elite Email cloud-based (software-as-a-service) platform allows organizations of all sizes to build and grow their mailing list, create eye-catching emails, and track results with detailed reports and analytics. All services are backed by Elite Email’s outstanding support and customer care.

Elite Email has been featured on TV, radio and print media and is a member of the Email Experience Council, eMarketing Association, Better Business Bureau, Canadian Federation of Independent Business, Vaughan Chamber of Commerce and Toronto Board of Trade. Elite Email is the only Canadian company listed by the Utah and Michigan Child Protection Agency as a compliant sender. Elite Email recently won the Business of the Year award in the “Under 30” category at the Toronto Board of Trade Business Excellence Awards.

For more information visit: http://www.eliteemail.com

About the Email Experience Council (EEC)

The Direct Marketing Association’s Email Experience Council is a global professional organization that strives to enhance the image of email marketing and communications, while celebrating and actively advocating its critical importance in business and its ROI value.

We are committed to regularly conducting a broad series of initiatives for a variety of organizations that highlight the positive impact and importance of email as a marketing tool, communications vehicle and branding device. Additionally, EEC members are setting the standards for email through our Member Roundtables. The members who belong to our organization are representatives of other trade organizations, agencies, advertisers, technology partners, clients and companies focused on the potential of email marketing via mobile and other digital devices. We encourage you to become part of the EEC at http://www.emailexperience.org/member-center/why-join-eec.

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Email Marketing Helps Fuel Record Setting Cyber Week Sales


Toronto, ON (PRWEB) December 16, 2011

Email Marketing levels increased 32% on Cyber Monday and nearly 23% throughout Cyber Week in 2011, according to a study conducted by Elite Email. The study, which analyzed over 2,000 online retailers email marketing efforts surrounding Cyber Week, shows a large increase in both sending volume and consumer engagement compared to 2010 levels.

The study by Elite Email looked at the both the email campaign strategy, including sending volume and sending frequency, as well as email marketing results, including engagement metrics such as opens and clicks.

In the 2 weeks leading up to Black Friday (Nov. 11 Nov. 24), email marketing sending volume increased 12.6% over 2010 volume as marketers began to prepare their customers for upcoming promotions. “One of the interesting trends we identified this year is that email marketers were running teaser campaigns to try to build hype for sales happening on Cyber Monday,” said Robert Burko, President of Elite Email. “Throughout the year most email marketing campaigns for online retailers are focused on driving immediate sales, but this time they were trying to setup sales for Cyber Monday.”

Cyber Monday (Nov. 28) experienced a whopping 32.1% increase in email marketing volume as marketers vied to get their promotions and offers in the hands of customers.

The volume during Cyber Week (Nov. 28 Dec. 2) also took a big boost, increasing 22.6% over 2010 levels, as online retailers continued to push their email marketing efforts in order to capitalize on the start of holiday spending.

The results of the study are in line with metrics reported by comScore Inc., which revealed record-breaking online retail sales this year.

According to comScore, the 2011 holiday season started with a bang as people searched, shopped and clicked their way to great deals on holiday gifts. Black Friday (Nov. 25) saw a 26% increase from $ 648 million in 2010 to $ 816 million in 2011. Cyber Monday, which has always been a day celebrated by online retailers, saw a climb from just over $ 1 billion in retail spending in 2010 to $ 1.25 billion in 2011, representing an impressive 22% increase. Cyber Week experienced a 15% boost, moving from $ 5.164 billion in 2010 to $ 5.959 billion in 2011.

Engagement metrics also revealed a parallel between the comScore spending numbers and the rise of email marketing. In the 2 weeks leading up to Black Friday, the businesses studied saw a modest increase of 7.9% on open rates and 4.2% on click-throughs. On Cyber Monday, however, open rates soared, increasing at 14.3%, while clicks rose an impressive and a 10.8% compared to the same day in 2010. Looking at Cyber Week overall, the metrics remained considerably stronger than the previous year, with opens increasing by 12.6% and clicks increasing by 8.8%.

“With the current economy and the rise of “Daily Deal” sites, consumers have been trained to turn to their inbox for special exclusive offers and discounts, Burko says. “While there are a multitude of factors that could have contributed to the rise in spending, there is certainly some degree of correlation between the increase in email marketing volume, increase in email engagement, and increase in cyber week spending.”

Another contributing factor is the growth of small business email marketing. Since email marketing is affordable and easy to use, even small family-owned shops are using email marketing campaigns to drive holiday sales.

The study also showed a boost in nonprofit email marketing, with charitable organizations trying to capitalize on all the cyber week spending by encouraging donations.

About Elite Email

Elite Email is a leading North American email marketing service provider (ESP) that has been helping customers achieve greater email marketing results for almost 10 years. The Elite Email cloud-based (software-as-a-service) platform allows organizations of all sizes to build and grow their mailing list, create eye-catching emails, and track results with detailed reports and analytics. All services are backed by Elite Email’s outstanding support and customer care.

Elite Email has been featured on TV, radio and print media and is a member of the Email Experience Council, eMarketing Association, Better Business Bureau, Canadian Federation of Independent Business, Vaughan Chamber of Commerce and Toronto Board of Trade. Elite Email is the only Canadian company listed by the Utah and Michigan Child Protection Agency as a compliant sender. Elite Email recently won the Business of the Year award in the “Under 30” category at the Toronto Board of Trade Business Excellence Awards.

For more information visit: http://www.eliteemail.com

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Organizations Turn To Email Marketing For Holiday Cards


Toronto, ON (PRWEB) December 29, 2011

More organizations turned to email marketing to send out their holiday cards this season than ever before. From November 15 to December 25, Elite Email empowered customers to send out a record number of holiday cards by email. Gone are the days of printing, wasted paper, and postage. Todays modern organization still understands the value of sending a holiday greeting to their customers and thanking them for yet another year of patronage, but no longer does that have to take the traditional paper approach. With the rise in popularity of email marketing, most organizations now have an accurate and up-to-date email database and that is the perfect vehicle to use to send along a little holiday cheer.

Using email marketing to send holiday cards is much more effective than the traditional paper approach. Previously, an organization would need to hire a designer to create a holiday card, find a printer to actually do the printing, prepare address labels or envelopes, and then pay postage to get it delivered. Each step in the process adds an increased cost, ultimately resulting in a substantial expenditure just to say happy holidays. With email marketing, all those costs are a thing of the past. With just a few clicks and a few minutes of effort, an organization of any size can create an impressive holiday email marketing campaign that is personalized, complete with links back to the organizations website to drive some new sales during the holiday season. Whether its small business email marketing or nonprofit email marketing, the cost of sending the holiday email is a fraction of what it would be with printing and postage.

Organizations are not only using email marketing to cut costs, but also to showcase their social responsibility towards going green. Instead of wasting all that paper from both the holiday card and envelope, an organization can send an email with no negative impact on the environment. Most organizations actually tout their social consciousness right in the email, citing their move to email marketing and digital holiday cards as a step towards helping the environment.

Email marketing also affords organizations with the flexibility to accomplish their holiday campaign with no extended lead time. No longer do companies have to start planning in November (or even earlier!) to take the initial steps of their holiday mailing. The best email marketing programs allow you to create and launch an email campaign within minutes. Since there is no printing involved and no need to wait for the postal service to deliver anything, an organization can design their holiday card and have it in their customers hands just minutes later. The ability to rapidly launch an email marketing campaign also allows organizations to include any special last minute holiday promotions that they otherwise might not have been able to mention in a traditional mailer.

As an added bonus, organizations can also measure the effectiveness of their holiday mailings, because most email marketing software packages allow for robust tracking and analytics. A traditional paper mailing might get tossed into the trash right away, leaving the organization with no way to measure if people actually viewed their card. With email marketing, the organization can see who opened their e-cards, clicked on links, and more. This type of insight provides real-time feedback about whether the organizations message is actually getting read. The email marketing engagement reports can also highlight what messaging or wording yields the highest response rate. By studying the reports, an organization can easily determine whether their customers just want a holiday message or if they are more likely to engage with something of value, such as a coupon or special offer.

With relationship marketing on the rise, it is clear that reaching out and communicating with customers is a key business strategy. And by turning to email marketing, organizations can achieve this goal quicker, with more precision, deeper insight, and lower costs. Year over year, Elite Email continues to send more holiday cards. We predict that in 2012 there will be more organizations abandoning their traditional paper card in favor of email.

About Elite Email

Elite Email is a leading North American email marketing service provider (ESP) that has been helping customers achieve greater email marketing results for almost 10 years. The Elite Email cloud-based (software-as-a-service) platform allows organizations of all sizes to build and grow their mailing list, create eye-catching emails, and track results with detailed reports and analytics. All services are backed by Elite Email’s outstanding support and customer care.

Elite Email has been featured on TV, radio and print media and is a member of the Email Experience Council, eMarketing Association, Better Business Bureau, Canadian Federation of Independent Business, Vaughan Chamber of Commerce and Toronto Board of Trade. Elite Email is the only Canadian company listed by the Utah and Michigan Child Protection Agency as a compliant sender. Elite Email recently won the Business of the Year award at the Toronto Board of Trade Business Excellence Awards.

For more information visit: http://www.eliteemail.com

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Email Marketing and Social Marketing Are Key Focus Areas for Small Businesses in 2012


Toronto, Ontario (PRWEB) January 25, 2012

Email marketing and social media are amongst the key marketing focus areas in 2012, according to a study by Elite Email of 1,000 small business owners in North America. Although many business owners report to be optimistic about the year ahead, they are also trying to cut costs while increasing awareness, which makes email marketing and social marketing on networks such as Facebook and Twitter the ideal candidates for their marketing spend.

Some of the highlights of the study are that 63% of small businesses plan on increasing their email marketing budget, and 58% plan on increasing their social media budget in 2012. With stronger acceptance by consumers to join a businesss mailing list, 86% of respondents reported that the ROI from email marketing activities during 2011 exceeded expectations. There is clearly a strong linkage between email and social media, with 60% of respondents saying their content strategy on social networks is often driven by the content of their email marketing campaigns.

The study also identified recent adopters of email marketing programs to analyze the primary reasons for adding email into the marketing mix. A recent adopter was defined as anyone who started using email marketing solutions within the past 3 months.

Of the business owners who qualified as recent adopters, 81% cited the cost benefit over printed flyers as a key reason to shift dollars from print to online direct marketing media. With an email solution, there are no expensive printing fees, postage fees or design fees, which makes it far more appealing than traditional printed flyers.

Twenty nine percent of recent adopters cited the environmental benefit of not wasting paper as a reason they moved to a digital advertising medium. In an effort to make their small business appear more green and eco-friendly, these businesses wanted to stop sending paper-based advertisements to their customers and, instead, send more environmentally conscious email campaigns or social network updates.

The reporting and analytics available when doing small business email marketing was also listed as a reason for adopting email by 34% of small business owners. The trend appears to be that businesses want to spend their money wiser to maximize ROI, and when they can see a detailed report listing what is working well and what is not working at all, they can better tailor their marketing message for the future. This is a big advantage that marketing by email has over other traditional methods.

The item listed as the top priority in 2012 by the majority of the 1,000 small business owners in the study with regards to email was to grow their opt-in mailing list, whereas the goal on social networks was to increase the amount of likes and followers. The larger an organizations permission-based mailing list, the better it can utilize email marketing software to launch promotions and drive sales or achieve business goals. In much the same fashion, the more likes and followers an organization has, the more it is able to post quick status updates and engage a mass amount of people.

About Elite Email

Elite Email is a leading North American email marketing service provider (ESP) that has been helping customers achieve greater email marketing results for almost 10 years. The Elite Email cloud-based (software-as-a-service) platform allows organizations of all sizes to build and grow their mailing list, create eye-catching emails, and track results with detailed reports and analytics. All services are backed by Elite Email’s outstanding support and customer care.

Elite Email has been featured on TV, radio and print media and is a member of the Email Experience Council, eMarketing Association, Better Business Bureau, Canadian Federation of Independent Business, Vaughan Chamber of Commerce and Toronto Board of Trade. Elite Email is the only Canadian company listed by the Utah and Michigan Child Protection Agency as a compliant sender. Elite Email recently won the Business of the Year award at the Toronto Board of Trade Business Excellence Awards.

For more information visit: http://www.eliteemail.com

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Email Marketing Weekly Trends: Its All About the Super Bowl


Toronto, Ontario (PRWEB) January 31, 2012

The top email marketing trending topic for the last full week in January 2012 was Super Bowl XLVI based on an analysis by Elite Email. Both small and large organizations were jumping onto the media juggernaut that is the Super Bowl as email marketing campaigns were filled with phrases like Super Bowl,” New York Giants and New England Patriots.

Many online and offline retail stores picked up the pace of their marketing by email as they offered Super Bowl specials, discounts and promotions all tied to the big game. Most of these e-tailers and retailers have nothing to do with sports, but with all eyes towards the big game, utilizing an email marketing program to run a relevant campaign is a proven marketing strategy.

Restaurants and bars were also right on top of this email marketing trend, sending out targeted email marketing campaigns to their customers in an effort to drive them into their establishment on Super Bowl Sunday (February 5, 2012). A common theme was offering coupons in the email for free appetizers, bonus chicken wings or free deserts. Email marketing succeeds best when you have good relevant content, so pairing an email coupon with a big event like the Super Bowl can be a really effective tactic, says Robert Burko, President of Elite Email.

Although nowhere near the prevalence of Super Bowl, the term Valentines Day did begin to start creeping into some emails. Based on a historical trend analysis by Elite Email, once the Super Bowl has past, the email marketing content usually takes a sharp turn towards everything Valentines Day related.

Email marketing, along with social media, is one of the primary ways that businesses and organizations of all sizes and types communicate with their customers. Unlike traditional marketing media that has extended lead times, small business email marketing campaigns and nonprofit email marketing campaigns can be created and deployed in a matter of minutes. This timeliness allows for incredibly relevant content, which allows Elite Email to take the pulse on what is currently trending in email communication.

Similar to top Twitter trending topics and Google Trends, these email marketing trends give us another vantage point to see what is going on in the business-to-business and business-to-consumer direct marketing channels.

About Elite Email

Elite Email is a leading North American email marketing service provider (ESP) that has been helping customers achieve greater email marketing results for almost 10 years. The Elite Email cloud-based (software-as-a-service) platform allows organizations of all sizes to build and grow their mailing list, create eye-catching emails, and track results with detailed reports and analytics. All services are backed by Elite Email’s outstanding support and customer care.

Elite Email has been featured on TV, radio and print media and is a member of the Email Experience Council, eMarketing Association, Better Business Bureau, Canadian Federation of Independent Business, Vaughan Chamber of Commerce and Toronto Board of Trade. Elite Email is the only Canadian company listed by the Utah and Michigan Child Protection Agency as a compliant sender. Elite Email recently won the Business of the Year award at the Toronto Board of Trade Business Excellence Awards.

For more information visit: http://www.eliteemail.com

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Email Marketers Love Valentines Day Email Marketing Campaigns


Toronto, Ontario (PRWEB) February 13, 2012

Email marketers across North America love to pair their email marketing campaigns with themed events and Valentines Day is no exception. An email trend analysis by Elite Email shows a huge number of small businesses and nonprofit organizations sending out Valentines Day themed email marketing campaigns to their mailing lists. In December the theme of choice was the holiday celebrations, towards the end of January it became the Super Bowl, and heading in to February its all about Valentines Day.

Elite Email has observed a large spike in email marketing sending volume from sellers of chocolates and flowers, which is a consistent trend year-over-year as those merchants can truly capitalize on the holiday. Other organizations in just about every vertical market are sending out themed emails as well. Cupid has become a fixture on many email newsletters sent out during the beginning of February.

The hospitality industry uses email marketing software to really push their Valentines Day marketing initiatives in an effort to drive consumers into their establishment. Many hotels offered exclusive promotions to the contacts on their mailing list in hopes to increase occupancy during the holiday. While restaurants and bars found marketing by email to be an effective way to spread the news about their holiday menu or offer coupons to be redeemed on Valentines Day only.

The trend analysis by Elite Email also shows nonprofit email marketing on the rise around the holiday theme as those organizations used cupid, hearts and other Valentine’s Day related imagery to remind people about giving not only to their loved ones, but other people in need as well.

Email marketing software empowers organizations of all sizes to send out timely and relevant emails, says Robert Burko, CEO of Elite Email. Unlike tradition print media that has large lead times an expensive design fees, a business can launch a Valentines Day email marketing campaign with just a few clicks of the mouse.

An analysis of the response metrics to Valentines Day themed emails shows slightly higher than average engagement rates (specifically opens and clicks) as consumers are quicker to open more relevant messages. This higher email marketing engagement leads to even greater ROI for the business as more consumers interact with their brands content.

The analysis by Elite Email also revealed that many organizations are hoping to capitalize on the last minute before Valentines Day, sending out final small business email marketing campaigns on February 13th and 14th. These emails are crafted so that if all previous emails were ignored, once Valentines Day has arrived and is all over the media, the email sitting in their inbox is even more relevant.

About Elite Email

Elite Email is a leading North American email marketing service provider (ESP) that has been helping customers achieve greater email marketing results for almost 10 years. The Elite Email cloud-based (software-as-a-service) platform allows organizations of all sizes to build and grow their mailing list, create eye-catching emails, and track results with detailed reports and analytics. All services are backed by Elite Email’s outstanding support and customer care.

Elite Email has been featured on TV, radio and print media and is a member of the Email Experience Council, eMarketing Association, Better Business Bureau, Canadian Federation of Independent Business, Vaughan Chamber of Commerce and Toronto Board of Trade. Elite Email is the only Canadian company listed by the Utah and Michigan Child Protection Agency as a compliant sender. Elite Email recently won the Business of the Year award at the Toronto Board of Trade Business Excellence Awards.

For more information visit: http://www.eliteemail.com

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