Tag Archives: Growing

Growing up Is Never Easy: The Pains of Recession Should Lead to More Mature Financial Practices

St. Cloud, MN (PRWEB) March 31, 2009

Urging the country to put away childish things, President Obama could have been talking about poor spending habits. Like children, this nation demanded instant gratification. The retail concept of lay-away, so popular just 30 years ago went the way of the drive-in movie. No longer satisfied with buying only what is affordable, Americans embraced run away equity lines and defined themselves by what could be bought on credit. But those days are no more – and maybe it’s for the better.

According to Patricia Hinds, founder of Granite Financial in St. Cloud, “Faced with plummeting investment accounts, declining home values, and the real prospect of job loss, Americans suddenly are doing what they’ve needed to do all along – spend less and save more.”

In fact, in the last three months of 2008, the government reported Americans’ savings rate, as a percentage of after-tax incomes, rose to 2.9 percent. That’s up sharply from 1.2 percent in the third quarter and less than 1 percent just a year ago. Today, a shopping spree no longer appears to be the initial response to a wave of bad news. In February, the Commerce Department reported consumer spending fell for a record sixth straight month in December, dropping 1 percent amid worries about surging layoffs. The hunkering down trend likely will continue. The Conference Board Consumer Confidence Index plummeted further in February reaching yet another all-time low. The Index now stands at 25.0 (1985=100), down from 37.4 in January. According to The Federal Reserve, although consumer borrowing rose slightly in January, economists still expect borrowing will remain weak this year with news of the unemployment rate surging to a 25-year high.

“With pessimism about the state of the economy increasing daily, suddenly it’s chic to be cheap,” says Hinds. “Frugality is back in style and splurges on widescreen TVs, top-of-the-line kitchens, and designer clothes are out.” Across America, people have not only stopped borrowing, but they are actually paying back debt by paying down those car loans, mortgages and credit card bills. Consumers are actually talking about how to save money – with their neighbors and, more importantly, with their bankers, credit card companies, and household service providers.

The fallout from collective belt-tightening has been referred to as the “paradox of thrift.” That is, what’s good for the people — spending less, and saving more — does nothing to lift the economy out of recession. While many economists suggest that it’s bad news for our recession-battered economy when consumers pay off credit cards, increase their cash reserves, and skip a few pizza deliveries, Hinds begs to differ.

“I believe child-like spending played a role in this economic mess but our increasingly mature attitudes toward money management could make us healthier in the long run,” says Hinds. “Just as growing up can be painful, enduring the difficult repercussions of this recession may pay off by putting an end to bad financial habits.” This recession may be what it takes to help American consumers break free from a lifestyle of greed supported by excessive borrowing, leveraging and spending.

About Patricia Hinds and Granite Financial Inc.

Patricia Hinds, a branch manager for Securities America, Inc. and founder of Granite Financial Inc., has been a part of the financial services industry for over 19 years. She is a CERTIFIED FINANCIAL PLANNERTM practitioner and holds the Board Certified in Estate Planning (BCE) designation from the Institute of Business & Finance.

Hinds specializes in providing personal wealth management services to financially established women entering or near retirement. She uses a consultative approach to help develop and effectively implement a financial plan. Her process includes investment consulting, relationship management and advanced planning in four areas; wealth enhancement, wealth transfer, wealth protection and charitable gifting.

Hinds is a member of the Financial Planning Association, the Better Business Bureau, the National Association of Professional Women and the St. Cloud Area Chamber of Commerce. She conducts regular financial planning seminars and has contributed to articles in several leading trade publications including Wealth Manager, Financial Advisor, Investment News, Research and On Wall Street as well as consumer outlets such as Kiplinger’s Personal Finance and Minnesota Business Magazine. Visit http://www.granitefinancial.net for more information about Ms. Hinds and Granite Financial Inc.

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Survey Shows Online Identity Theft a Growing Concern

Sunnyvale, CA (PRWEB) December 16, 2009

In a recent survey about identity theft, Americans said their number one fear was having bank account, credit card or other personal information stolen from their computers. Interestingly, the second greatest concern was about Trojan viruses that can make a computer an unwitting accomplice in distributing spam, infections or child pornography. The survey was conducted by independent research firm Luntz, Maslansky Strategic Research on behalf of Kindsight, developer of identity theft protection services.

Identity theft is not new and the threat is real and founded. In 2008, 9.9 million Americans were victims to identity theft, up from 8.1 million in 20071. And criminals are continuing to move online online threats grew three-fold to 1.7 million.2 While much of the attention is focused on monetary loss, damage to reputation is also high in the minds of Americans.

The online culprits are no longer the teen hackers in the basement, but sophisticated criminals, said Mike Gassewitz, Kindsight CEO. Once they have someones personal information, not only can they deplete bank accounts and damage credit ratings but they can also use a persons computer to distribute spam and pornography; essentially they can damage someones wealth and reputation.

The most common attacks include Trojan horses and other viruses, keystroke logging, phishing attacks and spyware. In the Kindsight study, participants named Trojan horses as their top concern.

Although 71% of the survey sample had installed and updated anti-virus software and 44% had enabled a firewall on their home router and/or computers, 30% still recorded having been infected by a virus in the last three months and 77% of the overall sample reported having been infected at some point in their computing life.

Summary of study findings:

56% identified theft of bank account, credit card, or other personal information from their computer as one of their top two concerns;
29% identified Trojan viruses that hijack their computers for the distribution of spam, infections, or child pornography to other computers and users as one of their top two concerns;
27% identified phishing, which further reinforces identity theft as one of their top two concerns;
26% were most concerned with having their computers performance compromised by viruses;
15% were concerned about viruses corrupting their personal photos, videos and other memories.

The online survey was representative of the U.S. population overall with a margin of error of plus or minus 3.5 percentage points.

About Kindsight:

Kindsight partners with Internet service providers (ISPs) to provide consumers with an additional layer of protection against identity theft and other threats. The Kindsight Identity Theft Protection Service detects threats in your Internet traffic, sends you alerts and shows you step-by-step how to remove threats that put your personal information at risk. The Kindsight service is always-on, always-up-to-date and can not be disabled by criminals since it is embedded in the ISPs network. The Kindsight service is offered for a monthly fee or, like search engines, at no-cost through relevant advertising. Visit http://www.kindsight.net for more information.

1 Javelin Strategy & Research: 2009 Identity Fraud Survey Report: Consumer Version

2 CNNmoney.com: Cybercrime: A secret underground economy, September 17, 2009


Charismatic Counselor Battles the Dark Side of Growing Up in “The Street Shrink Chronicles”

Los Angeles, CA (PRWEB) November 22, 2010

Kids out on the streets and on their own, struggling with drug addictions, predatory adults, suicide, petty crime and bleak futures meet the man who is either their greatest friend or worst nightmare in Jason Wittmans new work of autobiographical fiction, The Street Shrink Chronicles, (ISBN 978-1456316648, Artful Graphics Press, 2010).

Jamies got a gun and friends are afraid hes going to blow away his parents and then use it on himself. Young Billy tells a shocking tale of sexual slavery and murder, reaching deep into the citys hierarchy. Teenage Doug struggles to keep his younger brothers and sisters together, out of the clutches of an alcoholic mother and her abusive boyfriend.

Street shrink Jason helps all these kids as well as many others, using his unique brand of street smarts and tough love to cut through the bull, of which there is plenty. Working with his concerned counterparts on the police force and in Child Protective Services, Jason is more than a counselor hes a critical ingredient in a citys ability to fight the crimes that plague its edgy youth.

Loosely based on Wittmans 35 years of real-life experiences in working with kids who live on the streets by their wits, The Street Shrink Chronicles opens a window on a world most of us see only fleetingly in our rearview mirrors, if at all. Not only does the reader gain a deeper understanding of the problems facing todays at-risk youth, but the method Wittman employs explaining to the reader the reasoning underlying many of his words and actions in the book allows for some remarkable insight into the work he does with kids like these.

Jason Wittman, M.P.S., received his master’s degree in counseling psychology from Cornell University. While still a grad student, he founded and ran a residential drug rehab and then his first street program for high-risk teens in Ithaca, New York. Since then, he has directed youth programs in Tucson and Phoenix, Arizona, and, for the last fifteen years, L.A. Youth Supportive Services in Hollywood, CA (la-youth.org).

He has raised thirteen foster teens and has an adopted son. Wittman also conducts a private practice as a life and mentor coach to parents of teens and young adults. He regularly speaks to parents groups on teen issues and effective parenting of teens, and is the author of the forthcoming non-fiction book, Parenting by Permission. The Street Shrink Chronicles is his first novel.

The Street Shrink Chronicles (ISBN 978-1456316648 Artful Graphics Press) is available in paperback at online and local bookstores, including amazon.com and createspace.com. A Kindle e-book version is also available at Amazons Kindle store.

For more information, review copies, or to schedule an interview with Jason Wittman, please contact Jason at jason(at)tsscbook(dot)com.

Visit The Street Shrink Chronicles online at http://thestreetshrinkchronicles.com. Become a fan on Facebook.

Links to book purchase:

Amazon: http://tinyurl.com/366tqqt

CreateSpace: http://CreateSpace.com/3495999


Social Media Agency fishbat responds to the Growing Issue of Social Media Predators in Indonesia as Facebook Cracks Down on Illegal Activity

Bohemia, NY (PRWEB) November 03, 2012

On November 3rd, social media agency fishbat responds to an article published by Stuff.co.nz which reports that human trafficking and sexual predators have found a new hunting ground in social media. fishbat comments on the predators behavior as an irresponsible use of social media.

According to Stuff.co.nz, So far this year, 27 of the 129 children reported missing to Indonesia’s National Commission for Child Protection are believed to have been abducted after meeting their captors on Facebook, said the group’s chairman, Arist Merdeka Sirait. One of those befriended on the social media site has been found dead.

Stuff.co.nz reported that In the month since the Depok girl was found near a bus terminal September 30, there have been at least seven reports of young girls in Indonesia being abducted by people they met on Facebook. Although no solid data exists, police and aid groups that work on trafficking issues say it seems to be a particularly big problem in the Southeast Asian archipelago.

Social media was meant to bring people together. Unfortunately, Facebook has corrupted individuals using this platform for their own agendas. It is up to the user to protect themselves from suspected dangers when using social media, comments Sida Li, fishbat VP of Internal Operations.

The article states that Facebook says its investigators regularly review content on the site and work with authorities, including Interpol, to combat illegal activity. It also has employees around the world tasked with cracking down on people who attempt to use the site for human trafficking.

fishbat applauds Facebook for standing up to this irresponsible use of social media, comments Li. Facebook protects its users and that says a lot to marketing firms everywhere.

fishbat, Inc. is a full service social media agency. With social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing company to raise awareness when it comes to your brand and strengthen your corporate image.


Toon Goggles Signs with Malaysia’s MDeC, Adding Animated Series “Saladin” To Kids Platform’s Growing Content

Los Angeles, CA (PRWEB) December 03, 2012

Leading Online kids channel, Toon Goggles (http://www.toongoggles.com), the innovative free portal that provides valuable viewing data to content producers, has signed an agreement with Malaysia-based Multimedia Development Corporation (MDeC) to bring the animated action-adventure childrens property Saladin the TV series to Toon Goggles growing library of childrens content, it was jointly announced by Brendan Pollitz, Creative Director, Toon Goggles and Kamil Othman, VP Creative Multimedia Division, MDeC.

Malaysia is quickly becoming a global power in the animation industry, said Pollitz. Whether working with the studios or creating their own terrific IPs like Saladin, MDeC has been leading the way in developing and producing some of the worlds finest animation. We are very proud to be the selected on-line kids TV channel to premiere Saladin in the USA and Canada. We will be attending the forthcoming Asian Animation Summit in Kuala Lumpur, in Malaysia and look forward to meeting with animation producers there and building further our, Toon Goggles, Malaysian partnerships.

The agreement sees MDeCs delivering, 6 episodes of Saladin, to Toon Goggles audiences throughout the US and Canada. An action adventure series. Targeting 8-12 year olds, Saladin features the story of the hero who became a legend. Inspired by the actual medieval statesman and warrior, Salah al-Din Yusuf Ibn Ayyub, the series introduces, fictional character, the young adventurer named Saladin who leaves his home city of Damascus with his lifelong friend Tarik, in search of destiny and adventures. Saladin contains heroes, villains, vendettas, drama, comedy, exotic locales, climactic swordfights, daring rescues, battling armies and a dash of romance. He is the ultimate hero courage in the face of danger, never willing to admit defeat and funny when he needs to be.

Kamil Othman said With an International Emmy nomination under its belt, Saladin has become a shining beacon of the Malaysian skill, talent and technology in Creative Multimedia. We are excited that Toon Goggles has added Saladin to its childrens programming, which we hope will open doors for more local companies to gain international exposure and further strengthen Malaysias position as a world-class creative industry hub.

About Toon Goggles:

ToonGoggles.com is the premiere 24/7 online destination for childrens entertainment. The safe and protected childrens online channel offers a vast and diverse amount of child and parent friendly cartoons (clips, trailers, episodes, games and features). Toon Goggles launched its subscriber-based service in early September, but continues to offer users limited content for free by providing an option to view up to three episodes of the platforms library of diverse content for free, including free access to all educational programming. The platform is fully COPPA-compliant (Children Online Privacy Protection Act), boasting a strictly enforced screening process to ensure that all content presented is clean, safe and age appropriate. Designed specifically for children to be in charge of their viewing experience; to watch their own personally selected programming, watching what they want, when they want and where they want. As such, Toon Goggles encourages parents to review the Toon Goggles diverse content and take part in their childrens enjoyable viewing and browsing experience.

Toon Goggles is available on all smart phones and tablet computers for viewing anywhere, at any time. Toon Goggles iOS app is available for download in the iTunes App Store and for Android in the Google Play Store. Most recently, Toon Goggles became available to download for free in the KIDO’Z App Store, the Toon Goggles app includes 100’s of videos that have been divided into six categories; girl, boy, comedy, action, pre-school, and educational and the childrens entertainment platform can be found on the Meep! and Kurio7 Childrens Tablets.

Link to download the Toon Goggles iOS App:


Link to download the Toon Goggles Android App:


We feel that children should be able to view cartoons based off their own likes and interests. We make it simple for them with six different category offerings and an easy keyword search box. At Toon Goggles, children can create their own Facepage and add their favorite cartoons to their Toonstrip for future viewing. We want children to be in charge of their viewing experience and watch the content they want, when they want and where they want. As such, we encourage parents to review Toon Goggles and participate in their childrens viewing and browsing experience.

About Multimedia Development Corporation:

The Multimedia Development Corporation is an organization established to steer Digital Malaysia and drive MSC Malaysia. Its key role is to help drive the adoption of ICT and Digital Technology for the country. MDeC is also tasked with advising the Malaysian Government on legislation and policies, developing industry-specific practices and helping to further the pervasive use of multimedia and digital technologies. For more information, please visit http://www.mdec.my

Carnivorous Plants (CPs) — A “Growing” Hobby

(PRWEB) August 12, 2005

Carnivorous plants are plants that attract, capture and kill animal life forms. They must also digest and absorb what they kill. They also have many qualities that are possessed by other plants, such as the ability to carry out photosynthesis.

Many people are getting into the hobby of collected these exciting plants. There are a lot of different plants to choose from, such as the Venus flytrap, Cobra Lilies and the largest carnivorous plants – Nepenthes the tropical pitcher plant. There are many great places to purchase these plants to start your hobby. One such place is http://www.nathansjungle.com. They have a wide variety and some helpful information.

For those who are new to the hobby there are a few things that they should know. Many people make mistakes when starting out and often give up on the hobby altogether. If they would have only have a little information before starting out, it could have kept them in the hobby and reduced their frustration.

First off most carnivorous plants have the same needs. They need bright light, high humidity, and a proper mix of nutrient poor medium for growth. Traditional fertilizer or high nutrient soil that you purchase from garden stores is bad for these plants. They will grow better in a mix of about 60% peat moss and 40% pumice, or perlite.

Second, they need good water. They are very sensitive to chemicals in the water. Rain water is excellent for these plants. Also bottle water with no additives is great. If you must use tap water be sure to flush your plants from time to time to wash out harmful chemicals.

Third, there is never a need to fertilize your carnivorous plants. This will cause them unneeded stress. Experienced growers will use a little fertilizer at their own risk, but it is not recommended for beginners to use it at all.

Finally, know the particulars for the plant. Some species of carnivorous plants will enter a stage of dormancy. They may appear to be dead. They will stop growing and begin to brown. This is natural. They store energy deep inside, waiting for the following spring to resume growth. It is best to provide a period of 3-5 months for dormancy.

If proper care is taken for the plants it is a very rewarding hobby. Many of these plants have some dazzling floral displays. Hobbiests can create beautiful terrariums for their plants. It may take a few tries to get used to this hobby, but stick with it and it will be a lot of fun.

One more bit of advice. Make sure that wherever plants are purchased that they are NOT plants that were collected from the wild. Beginners will not be happy with them at all and most likely they will die.

From more information please visit our site at http://www.nathansjungle.com. Or contact us at rockhoppergifts @ sbcglobal.net . Nathan’s Jungle is owned by Rockhopper Enterprises. You can view their site at http://www.rockhopperenterprises.com

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HR Suffering From Growing Pains

St. Petersburg, FL (PRWEB) August 23, 2007

Todays emphasis on business expansion is creating “growing pains” for many HR professionals, according to a recent study conducted by the Human Resource Planning Society (HRPS) in partnership with the Institute for Corporate Productivity (i4cp). The study found that two-thirds of respondents say HR is not reacting fast enough to the strategic challenges related to organizational growth, and about the same percentage say the emphasis on growth in their organizations is changing the meaning of “strategic HR.”

“It can be hard for HR to keep up in high-growth companies,” said Jay Jamrog, i4cps Senior Vice President of Research. “Those firms are not only scrambling for the talent they need to keep growing, they tend to have a strong focus on issues such as meeting customer needs, delivering quality products and staying innovative. A lot of HR pros dont have much expertise in these areas. It requires a different kind of strategic HR to help drive growth.”

Indeed, the study found that senior HR leaders are struggling to play a key role in their organizations growth strategies. Thirty-three percent of respondents said those leaders were “on the sideline,” contributing instead in spot roles such as talent acquisition and integration. Another 10% said HR leaders werent involved at all in growth strategy, and 22% said HRs overall role is “below the executive-team level.”

Not all HR functions feel stymied in this area, however. About a fifth of respondents said senior HR leaders are indeed critical members of the executive team, and 16% said HR plays a key role in promoting organizational growth in their companies.

“Even though they are in the minority, these are the HR professionals who are probably the true business partners,” stated Jamrog. “They understand the executive point of view and know what it takes to help their companies grow. But even if theyre not represented on the executive team, HR can provide a crucial supporting role to leaders who are focused on growth.”

When asked what HR needs to do to “retool” and become more effective in growth situations, 68% of respondents pointed to the development of programs to help leaders get better at growing their organizations. Another commonly cited strategy was “designing and staffing the growth-related organization,” and a third strategy was helping organizational leaders to “frame” the growth challenge.

“The survey data strongly suggests that, in addition to talent acquisition and leadership development targeted to growth, HR leaders must dramatically increase their external focus on markets, customers and new ways to serve them if they are going to be strategic players going forward,” said Ed Gubman, HRPS Special Issue Editor.

The HRs Role in Organizational Growth Survey was conducted by HRPS, in conjunction with i4cp, in June/July of 2007.

For more information about this study, please contact Greg Pernula at greg.pernula@i4cp.com or via phone at (727) 345-2226.

About i4cp, inc.

Building on the 35-year history of its predecessor (the Human Resource Institute), the Institute for Corporate Productivity (i4cp, inc.) improves corporate productivity through a combination of research, community, tools and technology focused on the management of human capital. With many of the best-known companies in the world as members, i4cp draws upon one of the industrys largest and most experienced research teams and executives-in-residence to produce more than 10,000 pages annually of rapid, reliable and respected research and analysis surrounding all facets of the management of people in organizations. Additionally, i4cp identifies and analyzes the upcoming major issues and future trends that are expected to influence workforce productivity and provides member clients with tools and technology to execute leading-edge strategies and “next practices” on these issues and trends. i4cp is

a for-profit company with its headquarters in Seattle, WA, and research offices in St. Petersburg, FL.


Greg Pernula

Membership Services Director, i4cp, inc.

(727) 345-2226

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.


Interest in secondary market annuities growing amongst savvy investors throughout April leading SecondaryMarketAnnuity.co.uk to provide an online membership service

(PRWEB UK) 9 April 2013

Interest amongst investors in secondary market annuities has been soaring recently according to investment broker website, SecondaryMarketAnnuity.net who say that they are the perfect innovative antidote to the low yield trap that conservative investors find themselves in.

Despite increasing interest and popularity, they remain a hidden yet lucrative corner of the financial landscape that are becoming increasingly attractive among savvy investors who jump right in convinced by their low risk and high yields.

According to SecondaryMarketAnnuity.net another reason they have proven to be attractive is their flexibility that fit into a wide range of investment plans. For younger investors, a lump sum pay out that avoid market volatility and create a significant future income base. For example an investment of $ 212,000 in 2013 could typically mature to a lump sum pay out in 2029. Others use them to invest inheritance money and parents or grandparents have also purchased deferred lump sums in the name of a trust or LLC and over time gift the shares of the ownership entity to a child.

Secondary market annuities are also gaining popularity as a retirement investment to provide a guaranteed income with high yields of around 5% per annum. For an investment of $ 240,000, an investor could expect a 23-year income stream paying over $ 1,400 a month.

In order to take advantage of these attractive high yield investments, SecondaryMarketAnnuity.net have set up a free membership online service that provides comprehensive listings of current investment opportunities amongst some of the most reputable financial institutions such as AXA Equitable, MetLife, Pacific Life, Prudential, Sun Life Financial and the Jackson Life National Insurance Company. They also provide expert advice on invests depending on individual circumstances and provide free one-to-one consultancy sessions in order to find the best options and deals for their clients. Since the 2008 financial crisis, finding investments with such high yields and low risks has proven very tough, one of the reasons secondary market annuities are proving so popular.

About SecondaryMarketAnnuity.Net

SecondaryMarketAnnuity.Net provides comprehensive information on secondary market annuities to both individuals and advisers. Secondary market annuities consist of existing annuities being sold at a discount to those interested in seeking a fixed income alternative investment. Offering access to the world’s largest inventory of available annuities, SecondaryMarketAnnuity.Net makes use of a purchase process completely focused on the buyer to protect both advisers and clients and focuses on third-party escrow, legal review and other investor protections, ensuring smooth transactions every time. Learn more about secondary market annuities by visiting SecondaryMarketAnnuity.Net.

Asian Pacific American Workers Among the Fastest Growing Groups in the Union Workforce

Washington, DC (Vocus) November 13, 2009

A new report by the Center for Economic and Policy Research (CEPR) documents a large wage and benefit advantage for Asian Pacific American (APA) workers in unions, relative to their non-union counterparts.

The report, “Unions and Upward Mobility for APA Workers,” analyzes data from the Census Bureau’s Current Population Survey (CPS) from the period 2003-2007 to reveal a number of advantages of unionization for APA workers.

As a share of the union workforce, only Latinos are growing at a rate faster than Asian Pacific Americans, said Nicole Woo, Director of Domestic Policy at CEPR and an author of the report. While this is reflective of workforce trends in general, the data show that joining a union makes a big difference in the wages and benefits of APA workers.”

The report finds that unionization raises the pay of APA workers by about $ 2.00 per hour. APA workers are 19 percentage points more likely to have employer-provided health insurance and 25 percentage points more likely to have an employer-provided pension plan than their non-union counterparts.

Among the other findings in the study:

Food Allergy Research & Education (FARE) Takes Action to Address Growing Problem of Food Allergy Bullying

McLEAN, VA (PRWEB) May 13, 2013

Food Allergy Research & Education (FARE), the nations leading food allergy organization, released today a national educational program targeted at curbing food allergy bullying among children in the United States. One in 13 children in the U.S. roughly two in every classroom has a food allergy. Nearly 40 percent of children with food allergies have experienced a severe or life-threatening reaction, such as anaphylaxis, and approximately one-third of children with food allergies report that they have been bullied because of their allergies. Nearly half the time, children with food allergies do not tell their parents that they have been bullied.

Bullying has a significant social and emotional impact on children with food allergies, said John L. Lehr, chief executive officer of FARE. Research released earlier this year demonstrates it is important to identify and address cases of bullying proactively. The public service announcements released today mark an important step in educating and raising awareness of the physical dangers and emotional toll imposed by a new form of bullying in this country.

A study published in Pediatrics (January 2013) demonstrated that bullying is common in children with food allergies. Researchers concluded that this bullying is associated with lower quality of life and distress in both children and their parents. According to the study, when parents are aware of the bullying, the childs quality of life is better.

It is our hope that greater awareness of the serious and potentially life-threatening nature of food allergies will help children and parents understand that what can be seen as a prank actually is very harmful and potentially very dangerous, Lehr said.

Teen actor and former Shake It Up star Kenton Duty volunteered his talents for the PSA voiceover, since Kenton has publicly shared his own story of living with food allergies. Child actors were used in the PSAs to bring to life the feelings and stories of children with food allergies who have been bullied in an effort to protect their privacy. The PSAs are available in 90 and 30 second versions on http://www.foodallergy.org.

Food Allergy Awareness Week is being observed May 12-18 this year. More information, resources and awareness tools are available at http://www.foodallergy.org.

About FARE

Food Allergy Research & Education (FARE) works on behalf of the 15 million Americans who have food allergy, including all those at risk for life-threatening anaphylaxis. This potentially deadly disease affects 1 in every 13 children in the U.S. or roughly two in every classroom. Formed in 2012 as a result of a merger between the Food Allergy & Anaphylaxis Network and the Food Allergy Initiative, FAREs mission is to ensure the safety and inclusion of individuals with food allergies while relentlessly seeking a cure. We do this by funding world-class research that advances treatment and understanding of food allergies, providing evidence-based education and resources, undertaking advocacy at all levels of government and increasing awareness of food allergy as a potentially life-threatening and a growing public health issue. For more information, please visit http://www.foodallergy.org.

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PEDIATRICS, Volume 131, Number 1, January 2013 Child and Parental Reports of Bullying in a Consecutive Sample of Children with Food Allergy. 10-17.