Tag Archives: Campaign

IKEA Raises Over $35 Million Dollars From Soft Toy Campaign

Conshohocken, PA (PRWEB) March 3, 2010

No one can dispute. Every child should be given the opportunity to have a good education. Its their future. Our future. Its a childs right. Yet everyday, millions of children around the world dont have access to a quality education. It could be lack of materials, quality trained teachers, disabilities; the reasons are long and complex.

IKEA believes children are the most important people in the world. And every year, during holiday shopping time, IKEA reaches out to its customers to give back through the sale of their soft toy sales campaign titled One euro is a fortune. For every IKEA Soft Toy sold between November 1 – December 24, 1 euro (approximately $ 1.47 US dollar)* goes to IKEA global partners UNICEF and Save the Children to support childrens educational needs in developing areas such as Asia, Africa, China, Viet Nam and many others.

Since the program inception in 2003, IKEA has raised over $ 35 million US dollars globally from in-store IKEA soft toy sales (November 1 December 24th) and contributed to improving education for approximately 8 million children in more than 30 countries. The past 2009 year campaign raised over $ 10 million dollars, a record high in past donations. The Soft Toy campaign is driven by the IKEA Social Initiative; a commitment to developing communities with the mission to improve childrens rights and opportunities.

IKEA has been a key partner of UNICEF for many years, contributing to our programs to save and improve the lives of children worldwide, said President and CEO of the U.S. Fund for UNICEF Caryl Stern. With the help of record high donations this past year, we continue to promote the rights of every child to a healthy, secure childhood and access to quality education. UNICEF is proud to have a strong corporate partner with a deep commitment to social responsibility and direct engagement with issues affecting children and we hope this important partnership stays strong for many years to come.

Save the Children will use the 2009 donation for the following programs; in Russia to combat discrimination of disabled children, in Albania to improve learning for children at risk of exploitation and trafficking, in Vietnam to increase access to quality basic education for disadvantaged children, and in Bangladesh to improve educational services for children of indigenous groups.

We are very grateful to IKEA for their generous support, which has enabled us to provide quality education to children living in some of the poorest, most remote communities in the world, said Charlie MacCormack, President and CEO of Save the Children. Through our partnership, we have been able to reach thousands of young people who would otherwise have little opportunity to learn and develop the skills they need for the future.

Through the commitment of IKEA customers, IKEA has been able to increase its support to UNICEF and Save the Children each year, making a substantial impact on improving the education of millions of children. Additionally, IKEA remains the largest global corporate donor to UNICEF with donations exceeding $ 180 million dollars.

*With each purchase, between November 1 December 24, approximately 1 euro is split between UNICEF and Save the Childrens educational programs.

About IKEA: IKEA places great value on life at home. Since its 1943 founding in Sweden, IKEA has offered home furnishings and accessories of good design and functional living solutions at prices so low that the majority of the people can afford them. Currently there are more than 300 IKEA stores in 37 countries, including 48 in North America (11 in Canada; 37 in the US). IKEA has six distribution centers in North America, with a manufacturing facility in Danville, VA. IKEA has been named to BusinessWeeks List of The Best Global Brands (August 7, 2006) and for four consecutive years, Working Mother magazines annual list of the 100 Best Companies for Working Mothers. IKEA was listed in March 2007, on Fast Companys Fast 50, for its environmentally responsible products, as well as five consecutive years, Training magazines annual list of top companies that excel at human capital development. IKEA incorporates environmentally friendly efforts into day-to-day business and continuously supports initiatives that benefit causes such as children and the environment including UNICEF, Save the Children and American Forests. To visit the IKEA Web site, please go to http://www.IKEA-usa.com. To learn more about IKEA environmental and social responsibility action and programs, visit http://www.ikea.com/ms/en_US/about_ikea/index.html

About UNICEF: UNICEF has saved more childrens lives than any other humanitarian organization in the world. Working in over 150 countries, UNICEF provides children with health care, clean water, nutrition, education, emergency relief, and more. The U.S. Fund for UNICEF supports UNICEFs work through fundraising, advocacy, and education in the United States. UNICEF is at the forefront of efforts to reduce child mortality worldwide. There has been substantial progressthe annual number of under-five deaths dropped from 13 million in 1990 to 8.8 million in 2008. But still, 24,000 children die each day from preventable causes. Our mission is to do whatever it takes to make that number zero by giving children the essentials for a safe and healthy childhood. For more information, visit http://www.unicefusa.org.

Save The Children: Save the Children is the leading independent organization creating lasting change for children in need in the United States and around the world. For more than 75 years, Save the Children has been helping children survive and thrive by improving their health, education and economic opportunities and, in times of acute crisis, mobilizing rapid life-saving assistance to help children recover from the effects of war, conflict and natural disasters. For more information, please visit http://www.savethechildren.org. Save the Children USA is a member of the International Save the Children Alliance, a global network of 29 independent Save the Children organizations working to ensure the well-being and protection of children in more than 120 countries.


Kevin Bacon, Dylan McDermott, Gabrielle Union and Christina Ricci Headline Campaign to Help Survivors of Child Sexual Abuse

Washington, DC (PRWEB) April 15, 2010

RAINN, the nations largest anti-sexual violence organization, today is launching a new celebrity-driven campaign to make sure survivors of child sexual abuse get the help that they deserve. This campaign is very timely, noted Katherine Hull, RAINNs vice president for communications. The tremendous news coverage recently of these crimes against children has the potential to trigger flashbacks and difficult memories for survivors of child sexual abuse. Thats why its critical that we reach these individuals to let them know that its never too late to get help.

The campaign spots feature RAINNs national spokeswoman, actress Christina Ricci, alongside actors Kevin Bacon, Dylan McDermott, and actress Gabrielle Union. This latest initiative was formed in partnership with director and filmmaker Amy Berg, who was nominated for an Academy Award for her documentary film, Deliver Us From Evil, which explored child sexual abuse. The campaign also features music from hit singer-songwriter Ray LaMontagne.

The majority of child sexual abuse victims know their attacker, and the effects of this crime can last a lifetime as many victims keep the pain inside for far too long and never get the help they need, said Amy Berg, director of the campaign spots. The new campaign aims to get the message out to child sexual abuse victims that its never too late to reach out for help; help is available through the National Sexual Assault Hotlines. According to Berg, It is clear we need to do more to protect and help our children. It is especially important to tell children that they do not have to keep their abusers secret.

Every two minutes, another American is sexually assaulted; nearly half of all victims are under the age of 18. Its estimated that there are over 20 million survivors of child sexual abuse in the U.S. The effects of this crime on victims are staggering; survivors who do not get help following sexual abuse are at a higher risk for suffering from grave mental health issues such as PTSD, depression, drug and alcohol abuse, and feelings of guilt, shame, and anger.

RAINNs child sexual abuse public service announcements, The Secret and Living in Fear, are available for free public and private use across broadcast and digital platforms. To incorporate RAINNs PSAs digitally, use the embed code from YouTube: http://www.youtube.com/watch?v=e5cgfVGefUo

To download HD broadcast quality versions of the PSAs, and to learn more about the campaign, visit: http://www.rainn.org/news-room/news/dont-keep-the-secret

If you or someone you know has been sexually abused, please know that the abuse is not your fault and that its never too late to get help. If youre being sexually abused, or have been in the past, call the National Sexual Assault Hotline (800.656.HOPE) or visit the National Sexual Assault Online Hotline at rainn.org to talk to someone who understands what you are going through.

RAINN would like to extend a very special thanks to John C. Manly and Bart Dalton who made this campaign possible thanks to their generosity and their dedication to eradicating child sexual abuse.

RAINN would also like to thank each and every person who was involved with the production of this PSA who donated his or her time, creativity, and talent. Its only because of your support that this public service announcement was made possible: Caius Ahn, Nina Ahn, Jessica Brooks, Monty Buckles, Joelle Casteix, Mary Crosby, CTI Production & Multimedia, LLC, Morgan Denton, Disarming Film, Susan Foster, Evi Graza, Valentina Graza, GMT Studios, Marnie Goodfriend, Holden Hadfield, Hillary Hanak, Victoria Jackson, Ray LaMontagne, Ernesto Lomeli, Christina Lowry, Nat Magnuson, Sybil McCarthy, Billy McMillin, Trixie McMillin, Daryll Merchant, Tarajia Morrel, Alvaro Navarr, Darcy Parsons, Gracie Paton, Olympic Partners, David Polcy, Ann Rosencrans, Lauren Sakioka, David Siebenaler, Gwen Uszuko, Marcus Watson, David Weiss, Adrienne Weller.


RAINN (Rape, Abuse & Incest National Network) is the nations largest anti-sexual assault organization and was named one of Americas 100 Best Charities by Worth magazine. RAINN created and operates the National Sexual Assault Hotline (800.656.HOPE and rainn.org) in partnership with over 1,100 local rape crisis centers across the country. The hotline has helped more than 1.4 million people since 1994. RAINN also carries out programs to prevent sexual assault, help victims and ensure that rapists are brought to justice. For more information about RAINN, please visit rainn.org.


AFOPs Children in the Fields Campaign Raises Awareness of Child Labor in the U.S.

Washington, D.C. (Vocus) June 13, 2010

Today on World Day Against Child Labor, about 400,000 children in the United States will be working in the fields. Although the United States was one of the first signers of the International Labor Organizations Convention 182, current U.S. law still continues to allow children to work long hours in hazardous jobs.

The International Labor Rights Forum issued a report on June 3rd, stating that the United States has failed to comply with the International Labor Organizations Convention 182 reached at the Worst Forms of Child Labor Convention in 1999. Article three of this Convention defines the types of labor dangerous to children including: work with dangerous machinery, with hazardous substances, temperatures or noise levels damaging to minors hearing. The definition for what constitutes hazardous working conditions for a minor has not been updated for more than 30 years.

If the United States is to be a leader in promoting labor rights and decent work globally, we must ensure our own compliance with important international conventions like ILO Convention 182. It is critical that the U.S. government improve our own laws and enforcement to end the exploitation of child workers within our borders. Bama Athreya, Executive Director, International Labor Rights Forum.

The Association of Farmworker Opportunity Programs Children in the Fields Campaign is working to close the 70-year-old loophole that allows children to work at such young ages. Children who work in agriculture receive less protection than minors in any other industry.

Under the Fair Labor Standards Act (FLSA), the legal age to perform most farm work is only 12 if a parent accompanies the working child. Children who are 12 or older can work unlimited hours in the fields before or after school hours. U.S. law also allows children working in agriculture to perform hazardous work at 16 other workers must wait until they are adults.

In honor of World Day Against Child Labor and to increase awareness of this inequity, the Children in the Fields Campaign launched its social media campaign today, said Norma Flores, Program Director for AFOPs Children in the Fields Campaign. Our goal is to further educate the public and lawmakers on this disparity in the Fair Labor Standards Act, and advocate for the equal protection of all children.

The new social media campaign will utilize multimedia, testimonials of farmworker children and related news through Twitter, Facebook and YouTube.

To join the campaigns efforts to protect the health and safety of child workers across the United States, please follow the Children in the Fields Campaign on Twitter (twitter.com/cifcampaign), Facebook (causes.com/cif) and YouTube (youtube.com/ChildrenintheFields).

About the Children in the Fields Campaign:

The Children in the Fields Campaign is a project of the Association of Farmworker Opportunity Programs (AFOP). The campaign strives to improve the quality of life of migrant and seasonal farmworker children by advocating for enhanced educational opportunities and the elimination of discriminatory federal child labor laws in agriculture. AFOP is the national federation of non-profit and public agencies that provide job training and services for Americas farmworkers.


UN Foundations Nothing But Nets Wins Best Fundraising Campaign for Promotion with the NBA and HP

Washington, DC (Vocus) November 4, 2010

The United Nations Foundations Nothing But Nets — a global, grassroots campaign to end malaria in Africa — and the National Basketball Association (NBA) won the PR News Nonprofit PR Award for Best Fundraising Campaign for their Send a Net. Save a Life. See a Game. promotion last December. NBA Cares, a founding partner of Nothing But Nets, and HP helped launch the promotion which gave a pair of tickets to an NBA game for every donation of at least $ 10 to the Nothing But Nets to send life-saving bed nets to protect more than one million refugees in Africa from malaria.

This award is proof of the power of partnerships. The NBA, its teams, players, and fans helped us raise our voice and spread the buzz about sending nets and saving lives, said Adrianna Logalbo, Director of Nothing But Nets. This promotion reached millions and helped send more than 30,000 life-saving bed nets — in just two weeks. Were truly proud of this achievement, and to be recognized with this award.

The award honors non-profit communications initiatives that motivate their supporters to act. Send a Net. Save a Life. See a Game. encouraged NBA fans and Nothing But Nets supporters to send anti-malaria bed nets to displaced families in Africa to help protect them from malaria, the number one killer of refugees on the continent. The program was a unique and exciting way to reward our fans for their continued commitment to our partnership with Nothing But Nets and the fight against malaria, said Tara Gutkowski, Director of Community Relations for the NBA.

The NBA continues its close partnership with Nothing But Nets — this past August, more than 20 NBA players, coaches, and legends helped the campaign distribute 20,000 anti-malaria bed nets in Senegal, West Africa. To see photos from the trip, visit http://www.NothingButNets.net .


Every 45 seconds, a child dies from malaria — which is easily prevented through the use of a long-lasting, insecticide-treated net. The nets create a protective barrier against mosquitoes at night, when the vast majority of malaria transmissions occur, and are the most cost-effective method of preventing the spread of the disease. One insecticide-treated net can protect a family of four, and lasts up to three years. A net costs just $ 10 to purchase, deliver, and to educate the recipient on its proper use.

To date, Nothing But Nets has raised more than $ 33 million to distribute over 3.5 million nets to families throughout Africa.

Nothing But Nets is currently working with singer-songwriter and actress Mandy Moore, and PSI to send a net to every family who needs one in the Central African Republic, by the end of the year. Malaria is endemic throughout the Central African Republic year-round and is the leading killer of children under the age of five. For more information, please visit http://www.NothingButNets.net .

About Nothing But Nets

Nothing But Nets is a global, grassroots campaign to save lives by preventing malaria, a leading killer of children in Africa. Inspired by sports columnist Rick Reilly, hundreds of thousands of people have joined the campaign that was created by the United Nations Foundation in 2006. Founding campaign partners include the National Basketball Associations NBA Cares, The people of The United Methodist Church, and Sports Illustrated. It only costs $ 10 to provide an insecticide-treated bed net that can prevent this deadly disease. Visit http://www.NothingButNets.net to send a net and save a life.

About NBA Cares

NBA Cares is the league’s social responsibility initiative that builds on the NBA’s long tradition of addressing important social issues in the United States and around the world. Through this umbrella program, the NBA, its teams and players have donated than $ 145 million to charity, completed more than 1.4 million hours of hands-on community service, and created more than 525 places where kids and families can live, learn, or play, in 22 countries on five continents. NBA Cares works with internationally recognized youth-serving programs that support education, youth and family development, and health-related causes, including: KaBOOM!, Special Olympics, Boys and Girls Clubs of America, UNICEF, the Make-A-Wish Foundation, and the Global Business Coalition on HIV/AIDS, Malaria and Tuberculosis.

About the UN Foundation

The United Nations Foundation, a public charity was created in 1998 with entrepreneur and philanthropist Ted Turners historic $ 1 billion gift to support UN causes and activities. We build and implement public/private partnerships to address the worlds most pressing problems, and work to broaden support for the UN through advocacy and public outreach. Through our campaigns and partnerships, we connect people, ideas, and resources to help the UN solve global problems. The campaigns we conduct reduce child mortality, empower women and girls, create a new energy future, secure peace and human rights, and promote technology innovation to improve health outcomes. These solutions are helping the UN advance the eight global targets known as the Millennium Development Goals (MDGs). For more information, visit http://www.unfoundation.org .

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The worlds largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP is available at http://www.hp.com .


Betty White, Dolly Parton, Fran Drescher Partner with Paul Mitchell Schools. Legendary Entertainers Join 2011 Fundraising Campaign.

Fresno, CA (PRWEB) March 3, 2011

This year Paul Mitchell the School Fresno is working to raise $ 15,000 as their contribution to the national school goal of $ 1.5 million. Their Future Professionals will be out in the community seeking donations of cash, products for auction and raffle prizes and more from individuals and businesses alike. The school will be hosting many events during February, March and April. All funds collected will be donated 100% to these charities. Direct donations are also always welcome at the school at 5091 N Fresno St, Fresno, CA 93710. Here are some of their events:

Princess Day,

March 12th at 9:45 AM.

Make the day of that little princess in your life. Let her know shes special and Give Back at the same time! She’ll enjoy a Princess Up-Do, Manicure, Majestic Make-up (optional) and story time with Princess Sierra and Prince Joaquin. She’ll also snack on Mini cupcakes (yum!). Then she’ll have her princess portrait taken by a professional photographer. All of this for a donation of only $ 35!

Contact Amanda or Leah at 559-224-2700, or info@pmtsfresno.com right away.

Fashion Show,

with Celebrity Stylist and Make up Artist Debra Dietrich!

March 25, starting at 6:00.

Talent and precision, creativity and style all on display as part of this stunning beauty event. Come for the fun, to see high quality runway work and help raise money for some very deserving causes. It’s Fashion Week in Fresno! Entrance is a $ 5 donation at the door, $ 3 with student ID. This also gets you a chance to win 1 of 7 deluxe baskets of Paul Mitchell product, including Wild Ginger, valued at upwards of $ 100 each!. Come for the show and stay for the Raffle, a Silent Auction and a Prom Dress Auction.

Contact Susana Felix at 559-224-2700 or susanaf@pmtsfresno.com now for more info, to RSVP or to donate for our silent auction.

Debra Dietrich

Debra is a visionary beauty expert who has that unique ability to see the end result. Known as an Alternative Hairdresser, Debra is also a respected Makeup Artist. She has presented to over 21 Paul Mitchell Schools nationally, worked on the Howard Zinn’s Peoples History Project, worked as Key Hair on the Academy Award winning film MILK and on My Bloody Valentine 3-D. Most recently, Debra wrapped NBC’s Trauma series as Head of Hair Department.Debra believes strongly in giving back.

As Director of the Spa Getaway for non-profit, Meeting the Need and advocate of Ms. Wheelchair America, she has dedicated countless hours raising awareness and funds for these causes and many others. In August 2010 Debra worked on Moneyball starring Brad Pitt. Debra is currently an Advanced Academy Educator for Paul Mitchell Schools and Co-Founder of MUSE BEAUTY.

Canine Couture,

April 15th, starting at 6:30.

Pimp your pooche and doll up your darling dog for our second annual crazy Canine Couture fashion show event! All the pups will be here in grrreatly garish gear to strut and sniff. So make sure your little lap lounger doesn’t miss their big chance to shake it out beauty school style.

Runway pet and owner show, silent auction and much, much more.

Contact: Christine Paul at 559-224-2700, or christinep@pmtsfresno.com, now for more info, to RSVP or to donate for our silent auction.

Our Charities

Were so excited to welcome Betty White and Dolly Parton this year, and were thrilled to welcome Fran Drescher back again, said Paul Mitchell Schools Dean and Cofounder Winn Claybaugh. All three of these incredible women will play an active role in motivating and encouraging our 12,000 future professionals as they take part in thousands of grassroots FUNraisers, from cut-a-thons and car washes to fashion shows and charity balls. Theyve also joined an elite group of wonderful celebrities whove supported us in the past, including Larry King and Vidal Sassoon.

Emmy-award winning TV star and animal activist Betty White has served on the Morris Animal Foundation board of trustees since 1971. Since its inception in 1948, the foundation has funded more than 1,600 humane animal health studies. Today, its funding supports more than 200 animal health and welfare research studies each year at the worlds most respected research institutions, colleges of veterinary medicine, and zoos. Betty is the organizations president emeritus and she has sponsored nearly 30 health studies for the foundation. Partnering with Paul Mitchell Schools is such a wonderful opportunity to help advance the health and well-being of our animal friends, she said. On behalf of Morris Animal Foundation, thank you.

Country music superstar Dolly Parton founded the Imagination Library in 1996, to benefit the children of her home county in east Tennessee. She wanted to foster a love of reading among her countys preschool children and their families, and she wanted to ensure that every child would have books, regardless of their familys income. All of the wonderful folks at Paul Mitchell Schools love kids as much as I do, so it is an honor to work with them to bring the joy of books to kids all over America, Dolly said.

Fran Drescher, TVs The Nanny, participated in the 2009 campaign on behalf of her Cancer Schmancer Movement, which she founded to help ensure that womens cancers be diagnosed while in stage 1, when they are most curable. Im so happy to be part of the Paul Mitchell fundraising effort, she said. Together, through education, prevention, and policy change, we are going to see a healthier tomorrow. And thanks to you guys, it will be a more beautiful one, too.

Paul Mitchell Schools proudly report that the cost incurred in raising the $ 4.6 million has been just $ 68,462an amazingly low 1.5%, especially compared to the national average of 25%. At our Paul Mitchell Schools family, we are very proud of our commitment to raising money and awareness for a variety of causes and organizations, Winn Claybaugh says. We do not spend $ 300,000 to raise $ 1 million.

Children in the Fields Campaign Joins NCL and Advocates to Reflect on the Push to Roll Back Workers Rights

Washington, DC (Vocus/PRWEB) March 21, 2011

Today, the National Consumers League held a symposium calling on Congress to take steps in the next 100 days to preserve, protect, and bolster labor laws in the United States. The call to action takes place following moves by several states legislatures to pass laws that work roll back hard-earned workers rights. The Association of Farmworker Opportunity Programs (AFOP) Children in the Fields Campaign Program Director Norma Flores L

Sleep Experts Supports Dallas Childrens Advocacy Center with April Like Us Facebook Campaign

Dallas, TX (PRWEB) April 5, 2011

In recognition of National Child Abuse Prevention Month, Sleep Experts will donate $ 1 to Dallas Childrens Advocacy Center (DCAC) for every Like to the companys new Share the Gift of Sleep Facebook page during April. Using the power of social media to get the North Texas community involved, the companys goal is to donate at least $ 5,000 and spread DCACs message of hope and healing.

According to Lynn Davis, president and chief executive officer of Dallas Childrens Advocacy Center, one in four girls and one in six boys will be sexually abused before the age of 18, and only one in 10 will tell. At DCAC we help empower communities to protect children from abuse, and empowerment starts with spreading the word, said Davis. We believe the Share the Gift of Sleep Facebook campaign will be a great tool to accomplish just that.

Through its Share the Gift of Sleep community program, Sleep Experts helps families in need by recycling and donating customers old mattresses. The new Facebook page, located at http://www.facebook.com/gift.of.sleep, will enable the company to share information about more than 30 D-FW non-profit partner agencies that care for families in crisis, and to encourage the community to get involved.

National Child Abuse Prevention Month is the time to recognize that we can all do our part to keep our children safe from harm, said Christine Cook, Wife, Mom and President of Sleep Experts. We invite North Texans to join the Share the Gift of Sleep Facebook community today, and help us reach our goal of raising $ 5,000 to support the great work of Dallas Childrens Advocacy Center.

Sleep Experts will donate up to $ 10,000 to DCAC through this campaign. The value of the donation will be calculated based on the total number of Likes to the Share the Gift of Sleep Facebook at the end of the business day on April 30, 2011.

About DCAC

The Dallas Children’s Advocacy Center is where healing begins for abused children. Founded in 1991 to provide a more seamless approach to the investigation, treatment, and prosecution of the most severe cases of child abuse, the mission of DCAC is to improve the lives of abused children in Dallas County and provide national leadership on child abuse issues. DCAC provides a unique multi-disciplinary model that reduces re-victimization of the child, removes barriers to investigation and treatment, and enhances criminal prosecution. The only agency of its kind in Dallas County, DCAC partners with public and private agencies including Dallas law enforcement, Child Protective Services, the District Attorney’s Office, and Children’s Medical Center (REACH Clinic) to provide hope and healing to child abuse victims. DCAC also educates the community about recognizing and reporting child abuse and keeping children safe. In 2010, DCAC served over 1,800 victims of child abuse, conducted over 1,400 forensic interviews, provided over 9,000 therapy sessions to children and their families, and educated over 7,000 community members on child abuse issues. DCAC has provided assistance to more than 25,000 children in Dallas County in its 20 years of operation. For more information on the Dallas Children’s Advocacy Center, please visit http://www.dcac.org.

Lutheran World Relief, The Lutheran ChurchMissouri Synod and United Nations Foundation Announce $45 Million Campaign to Fight Malaria

Detroit, MI (PRWEB) June 30, 2011

Lutheran World Relief(LWR), The Lutheran ChurchMissouri Synod (LCMS) and the United Nations (UN) Foundation announced on Monday an unprecedented partnership to mobilize Lutherans in the United States in the fight against malaria in Africa.

The campaign, called the Lutheran Malaria Initiative (LMI), aims to raise $ 45 million to contribute toward the global goal of eliminating malaria deaths in Africa by 2015. Malaria, a preventable and treatable disease, continues to devastate communities and perpetuate a cycle of poverty. According to the World Health Organization, nearly 1 million people die of malaria each year and every 45 seconds a child dies in Africa. In many communities where LWR and the LCMS work, extreme poverty creates conditions that allow malaria to take hold and spread with deadly consequence.

At a news conference held Monday at Detroits Historic Trinity Lutheran Church, leaders of the LMI partnership joined representatives from the Global Fund to Fight AIDS, Tuberculosis and Malaria (Global Fund), to announce the campaign and discuss the crucial role of churches and faith-based institutions in the effort to end malaria deaths.

Rev. John Nunes, president and CEO of Lutheran World Relief, opened the news conference. I am excited to be here today with the LMI partners, Nunes said. This is a day that has been years in the making, and for which millions around the world have been waiting.

Dr. Matthew C. Harrison, president of The Lutheran ChurchMissouri Synod, spoke next. The Lutheran footprint for providing care and mercy to those suffering is enormous, Harrison said. For decades, we have been working with partners and fellow Lutherans at the end of the dirt road. Today, we are delighted to come alongside the LMI partners to take a huge bite out of this horrid disease.

Gloria Edwards, co-chair of the LMI National Campaign Cabinet, offered insights on her inspiration for becoming involved in the initiative. My husband and I believe in saying yes to the open doors God places before us, she said. We went to East Africa not long ago and saw a young woman in a malaria-induced coma. We also saw other young children who demonstrated how to use a bed net, and how to let their parents know when they are not feeling well so that they can be taken to the doctor. We are excited to be a part of helping more children and families know how to prevent malaria as well as what to do when they get sick with the disease.

In closing the news conference, Nicolas Demey, corporate partnerships officer with the Global Fund to Fight AIDS, Tuberculosis and Malaria, said, It is an honor to work with LMI to help end malaria deaths in Africa. We have the tools and know what we need to do to end these needless deaths. We can do it.

Following Mondays news conference, Kathy Calvin, CEO of the UN Foundation, added: Between 40 percent and 60 percent of health care in developing countries is provided by faith-based organizations, like our Lutheran partners, Calvin said. It is inspiring to see how the Lutheran community in the U.S. can help the UN reach families in rural villages on the other side of the world.

The news conference is available online at http://www.youtube.com/lutheranmalariavideo.

Lutheran World Relief (LWR)

Lutheran World Relief is an international nonprofit organization that works to end poverty and injustice by empowering some of the worlds most impoverished communities to help themselves. With partners around the world, LWR seeks to promote sustainable development with justice and dignity by helping communities bring about change for healthy, safe and secure lives; engage in Fair Trade; promote peace and reconciliation; and respond to emergencies. LWR is headquartered in Baltimore, Maryland, and has worked in international development and relief since 1945.

LWR is a ministry of the Evangelical Lutheran Church in America (ELCA), The Lutheran ChurchMissouri Synod (LCMS), individuals and parish groups in international relief, development, advocacy, and social responsibility.

The Lutheran ChurchMissouri Synod (LCMS)

The Lutheran ChurchMissouri Synod is a mission-oriented, Bible-based, confessional Christian denomination headquartered in St. Louis, Missouri. Founded in 1847, the church body, which ranks as one of the largest Christian denominations in the United States, has more than 2.3 million baptized members in some 6,200 congregations and more than 9,000 pastors. In addition, the LCMS owns and operates KFUO radio, two seminaries, and 10 colleges and universities. Its congregations operate the largest Protestant parochial school system in America.

The LCMS has relationships and active mission work in some 88 countries around the world and, in the last five years, has awarded more than $ 35 million through more than 900 domestic and international grants for emergency response and disaster relief. Today, the LCMS is in full doctrinal fellowship with 33 other confessional Lutheran church bodies worldwide and is a founding partner of Lutheran Services in America, a social ministry organization serving one in every 50 Americans.

The United Nations Foundation (UN Foundation)

The United Nations Foundation, a public charity, was created in 1998 with entrepreneur and philanthropist Ted Turners historic $ 1 billion gift to support UN causes and activities. The UN Foundation is an advocate for the UN and a platform for connecting people, ideas and resources to help the UN solve global problems. They build partnerships, grow constituencies, mobilize resources and advocate policy changes to support the UNs work for individual and global progress. The Foundations workfocused on select global problemsis decreasing child mortality, improving disaster relief, protecting diverse cultures and environments, creating a clean energy future, empowering women and girls, and improving U.S.-UN relations.

The Global Fund to Fight AIDS, Tuberculosis and Malaria (The Global Fund)

The Global Fund is a unique, public-private partnership and international financing institution dedicated to attracting and disbursing additional resources to prevent and treat HIV and AIDS, TB and malaria. This partnership between governments, civil society, the private sector and affected communities represents an innovative approach to international health financing. The Global Funds model is based on the concepts of country ownership and performance-based funding, which means that people in countries implement their own programs based on their priorities and the Global Fund provides financing on the condition that verifiable results are achieved.

Since its creation in 2002, the Global Fund has become the main financier of programs to fight AIDS, TB and malaria, with approved funding of US$ 21.7 billion for more than 600 programs in 150 countries (as of December 2010). The Global Fund works in close collaboration with other bilateral and multilateral organizations to supplement existing efforts in dealing with the three diseases.

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UMHS Launches Ad Campaign for New University of Michigan C.S. Mott Childrens Hospital

Warren, MI (PRWEB) September 02, 2011

University of Michigan Health System (UMHS) is launching a new campaign to announce the opening of the C. S. Mott Childrens Hospital. Created by marketing communications company Campbell Ewald, the campaign drives consumers online to view 12 new in-depth videos that focus on patients featured in the campaign and their experience with UMHS doctors and staff. From Jake who was born with portions of his tibia missing and has been fitted with over nine different prosthetic legs to Ariana who is living and breathing with an expandable, titanium rib these heartwarming videos take viewers through a timeline of touching accounts of patients procedures, recovery and triumphs.

This new, engaging campaign provides the consumer a window into the patient lives and stories of the incredible care they received that is the hallmark of doctors and staff at the University of Michigan Health System, said UMHS Director of Marketing Dave Brudon. Their dedication, skill and compassion are improving lives today, while their innovations are paving the way to better treatments and cures for tomorrow. Thats really the message the campaign captures and drives home.

As part of the overall Michigan Difference creative, the campaign features the iconic and inspiring music of the University of Michigans fight song alongside impactful imagery to showcase new faces and stories that portray the Michigan Difference. The work which includes TV, radio, print and online videos describes the relationships and partnerships that grow between patients, doctors and staff at C.S. Mott Childrens Hospital, while capturing moments within stories and bringing them to life. At the end of the TV spots, viewers are invited to visit mottchildren.org to view the online videos and discover more about the new C. S. Mott Childrens Hospital. A new Mott Childrens Hospital logo, also created by CE, is revealed and features a childs wooden block with the iconic University of Michigan M letter on the front in maize and blue.

Mark Simon, chief creative officer of Campbell Ewald said, We developed the campaign, and in particular the videos, to take a more personal, in-depth look at the impact the entire hospital has had on the lives of these patients and their families. The stories of these little victors and the people who dedicate their lives to helping them is what Hail to the Victors is all about.

The television spots and online videos will debut on September 3 during the first University of Michigan home football game vs. Western Michigan University that begins at 3:30 p.m. on ABC-TV. Radio and print, which highlights the newly designed hospital and its features, will break on September 5, with TV also running locally on primetime cable and network programming.

Click the links below to view the work:

Peyton: http://www.youtube.com/watch?v=WX599CfNT40

Jake: http://www.youtube.com/watch?v=_n3Ew1sU7RQ

Austin & Michaela: http://www.youtube.com/watch?v=jbtJClFk5I0

Larry: http://www.youtube.com/watch?v=O9E8p_FiQ58

Hail to the Little Victors: http://www.youtube.com/watch?v=b-4U5huxwn8

About Campbell Ewald

Campbell Ewald is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nations largest communications brands, CE is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

CE has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service. Please visit us on http://www.c-e.com, Facebook and Twitter.

About C. S. Mott Childrens Hospital

The University of Michigan C. S. Mott Childrens Hospital is consistently ranked as one of the best hospitals in the country. It was nationally ranked in all ten pediatric specialties in the U.S. News Media Groups 2011 edition of Americas Best Childrens Hospitals including third in the country for heart and heart surgery. In November, the hospital moves to a new 1.1 million square feet, $ 754 million state-of-the-art facility that will be home to cutting-edge specialty services for newborns, children and women.