Tag Archives: Campaign

Acclaimed Producer Firdaus Kharas Fighting Malaria With Animation Campaign Initial production funding from the Canadian Red Cross

Ottawa, Canada (PRWEB) November 26, 2007

Firdaus Kharas, a multi-award winning animation producer and director, is pleased to announce the creation of animated Public Service Announcements to provide an educational tool for those trying to reduce malaria infections in Africa. Initial funding of $ 25,000 is being provided by the Canadian Red Cross to support the project.

“During my travels in Africa, I have been struck by the fact that more children die of malaria than any other disease. I want to support the efforts of organizations like the Canadian Red Cross, which help prevent malaria through massive free net distributions in Africa,” says Director and Producer Firdaus Kharas.

“My colleagues and I will create a series featuring two animated female mosquitoes that highlight the importance of using bed-nets and other educational messages to help prevent malaria in a fun and engaging way. Creating a series of world-class animated spots will provide an important tool that can be easily and widely used by broadcasters, non-governmental organizations, hospitals, schools and others to educate vulnerable communities on how to protect themselves from malaria.”

Initially five spots will be created with a total of 30 spots planned, subject to funding. The series will be provided free-of-charge to any organization requesting to use them. A comprehensive website, http://www.bednets.ca, is being developed where copies of tapes and DVDs can be requested online. This campaign builds on the success of The Three Amigos, an animated HIV/AIDS prevention campaign supported by Archbishop Desmond Tutu, with 20 spots in 41 languages currently in use in 72 countries.

“We are very pleased to be able to partner with Mr. Kharas on this important initiative to prevent malaria infections, which will greatly complement our existing malaria prevention campaigns,” says Paul Wharram, Interim Secretary General of the Canadian Red Cross. “The distribution of nets is most effective when accompanied with a strong public education component. This will be a great supporting tool for local Red Cross volunteers in Africa to use during the distributions.”

In Africa, one child dies every 30 seconds from malaria. Each year, between 350 million and 500 million people are infected with malaria around the world. Even though malaria is preventable and treatable, it currently threatens over 40 per cent of the world’s population. The majority of deaths from malaria are young children and pregnant women in sub-Saharan Africa. There is no vaccine against malaria; the best defence is prevention.

Firdaus Kharas:

Firdaus Kharas has been publicly acknowledged as a “world renowned” director and producer of animation, film and television media. His current work focuses on creating various types of media to affect societal and individual behavioural change through mass communications. These media initiatives have a universal appeal in that they span many cultures and countries to better the human condition.

In the last three years, Mr. Kharas’ media work has garnered 60 international awards. These include the Peabody, CINE Golden Eagle, Telly, Platinum Remi, Chris, Hugo, Golden Reel, Gold World Medal in New York and First Prize at the Chicago International Children’s Festival.

Mr. Kharas, who is Ottawa-based, owns and operates Chocolate Moose Media Inc. Further information can be found at http://www.kharas.ca. The Three Amigos HIV/AIDS Prevention Programme site is http://www.thethreeamigos.org.

The Canadian Red Cross:

The Canadian Red Cross works with Red Cross Societies in Africa to provide nets free-of-charge in some of the world’s most malaria-affected countries. Red Cross has delivered more than three million nets directly to families in Togo, Sierra Leone, Zambia, Niger, Mozambique, Malawi and Madagascar, thanks to the generous support of the Canadian International Development Agency and Canadian donors.

Canadians wishing to support the Campaign Against Malaria are encouraged to donate online at http://www.malariabites.net, calling toll-free 1-800-418-1111 or by contacting their local Canadian Red Cross office. Cheques should be made payable to the Canadian Red Cross, earmarked “Campaign Against Malaria” and mailed to the Canadian Red Cross National Office, 170 Metcalfe Street, Suite 300; Ottawa, Ontario; K2P 2P2.

The Canadian Red Cross is a member of the International Red Cross and Red Crescent Movement, which includes the International Federation of Red Cross and Red Crescent Societies, the International Committee of the Red Cross and 185 national Red Cross and Red Crescent Societies. Its mission is to improve the lives of vulnerable people by mobilizing the power of humanity in Canada and around the world.

For additional information and interviews, please contact:

Kita Szpak, KS Communications.

Tel: (1) 613-798-8333 or (1) 613-725-3063

Canadian Red Cross Media Line

1 (613) 740-1994

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Dallas-Based Refuge House Adopts BlabberMouth PR to Handle Public Relations Campaign

Dallas, TX (PRWEB) June 12, 2008

BlabberMouth PR, the seriously fun public relations firm best known for delivering 100% senior-level representation, has been chosen by Refuge House, a Dallas-based foster agency, to implement a comprehensive public relations campaign designed to generate visibility and community support for the non-profit’s efforts and expansion plans.

Refuge House takes in children from Child Protective Services and places the kids in foster homes. With locations in Dallas and San Antonio, Refuge House is already serving children in more than 40 Texas counties and has plans to open new locations outside the state later this year.

“When it comes to the delicate issue of children in crisis, we needed a team with experience and compassion,” said Dr. Michele Gorman, founder and CEO of Refuge House. “We turned to BlabberMouth PR because we know our clients will be treated with the utmost respect, our needs will be presented with integrity, and most importantly the stories about our organization will be pitched with sensitivity and thoughtfulness.”

Refuge House is a faith-based organization that accepts private donations and state funding, but seeks to operate on a much more personal level than traditional foster care agencies. Dr. Gorman works personally with the children and families of Refuge House. Dr. Gorman has most recently taken on the case of a terminally ill teenager in the agency’s care.

“When we learned of the incredibly difficult and emotional work the people Refuge House do every day, we were humbled,” said Patti D. Hill, CEO / Founder, BlabberMouth PR. “We know the subject matter won’t always be pretty or fun, but we do know that it will be important and life changing. As we learned more about the operations and goals of Refuge House, we knew it an honor to be called upon to work with them, and an even higher one to be chosen as the agency to tell communities in Texas and around the country about this life-changing agency.”

Erin Steed will steer the public relations campaign for Refuge House.

About BlabberMouth PR

BlabberMouth PR, the seriously fun public relations firm, is celebrated for providing 100% senior-level representation to a range of industries, including advertising, consumer electronics, gaming, health and fitness, interior design, and music and entertainment, among others. Founded in 2001, BlabberMouth PR abandoned the traditional agency model in favor of an innovative version and entrepreneurial processes for developing strategies and campaigns, and implementing tactics to help their clients win in the marketplace. BlabberMouth PR – quirky name, serious public relations. For additional information on BlabberMouth PR and its services, visit http://www.blabbermouthPR.com.

About Refuge House

Refuge House is a private, non-profit foster agency that works with Child Protective Agency to place children ages 0 to 21 in the region’s foster homes. Refuge House offers a complete wrap-around program that helps both the child and the foster-caregivers through the transition of out-of-home placement and visitation. Dr. Michele Gorman created Refuge House, is a foster and adoptive parent and continues to be hands on in its day-to-day operations. Dr. Gorman does everything from executive level strategic planning to taking middle-of-the-night calls from families in crisis. Refuge House serves as a model for other agencies and has aggressive expansion plans nationwide. Refuge House is online at http://www.refugehouse.org

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Operation Freedom Bell Campaign Joins Beth Moore, Ltcol Oliver North And Travis Cottrell To Provide Delivery Of Bibles To U.S. Military Troops

Nashville, TN (PRWEB) September 18, 2008

Indelible Creative Group recently announced two unprecedented projects for this holiday season, Operation Freedom Bell and new Travis Cottrell project, Ring The Bells.

A highlight of the Cottrell project release goes further than the music. Ring the Bells will be a launching point for Operation Freedom Bell, which brings hope, encouragement and Bibles to U.S. Soldiers who are serving overseas.

The purchase of each solid-brass Freedom Bell for only ten dollars provides an American solider with an “American Heroes” New Testament with Psalms and Proverbs. When a Freedom Bell is purchased, both the consumer and the solider will also receive video downloads from LtCol Oliver North and Beth Moore, along with a MP3 single from Travis Cottrell. Bells may be purchased and Bibles sent online through http://www.operationfreedombell.org, as well as through select retail and additional ministry outlets. At the Operation Freedom Bell website, there are also forums to hear directly from the soldiers and leave your prayers and thoughts for them as well.

“Often in life we ask ourselves: ‘How can I make a difference?'” Jeff Sheets, president & CEO of Son Companies & E3, a partner in Operation Freedom Bell. “Operation Freedom Bell was founded with the desire to provide a tangible way to keep our American Heroes at the forefront of our hearts and prayers and to be a supply line of the most important gifts we can give, God’s Word. You can make a difference, most importantly in praying for our troops and you can make an eternal impact by giving them God’s Word. In a real sense, participation in Operation Freedom Bell is one of the more tangible ways each of us can make a difference in the lives of men and women serving and protecting around the world.”

Operation Freedom Bell is a movement encouraging prayer and the opportunity to physically place the Word of God into the hands of men and women who need hope in the battlefield and encouragement from those they are serving. Travis Cottrell, Beth Moore, and LtCol Oliver North will lead this initiative, but it will be up to the American people to keep it fueled and keep the bells ringing.

Both the Ring the Bells CD and the Freedom Bell will be available at retail, online, and at Cottrell’s live tour events nationwide on October 7, 2008, through Indelible Creative Group / Word Entertainment. Cottrell will be touring this fall at Beth Moore Living Proof Live, and will be performing in December on Compassion International’s Gloria tour with Cindy Morgan and Shaun Groves.

For more information on Operation Freedom Bell and Travis Cottrell’s new project, please visit:

http://www.operationfreedombell.org

http://www.traviscottrell.com

Beth Moore

Beth Moore was born on an Army base in Green Bay, Wisconsin, the fourth child of a retired Army major and a homemaker. Beth founded Living Proof Ministries in 1994 with the purpose of teaching women how to love and live on God’s Word. Upon completion of a tour of New England this fall, Beth’s Living Proof Live conferences will have taken her to all fifty states since 1994. The events have been attended by more than 658,000 women.

LtCol Oliver North is a Vietnam veteran awarded the Silver Star, Bronze Star, and two Purple Hearts during his twenty-two years of service as a United States Marine. Later, he was assigned to the National Security Council staff by former President Ronald Reagan, who called North “an American hero.” Today, he is a New York Times best-selling author, syndicated columnist, and host of the award-winning War Stories documentary series on the FOX News Channel. North has four children, eleven grandchildren, and lives with his wife in Virginia.

Indelible Creative Group, E3Resources, makers and distributers of the EvangeCube, Son Companies, and BuzzPlant are the partners.

For more information:

L.A.B Media

Lesley Burbridge-Bates or Lori Lenz

(615) 567.6201

lesley.bates @ labmediaonline.com

lori.lenz @ labmediaonline.com

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Vanessa Williams Urges Parents and Teens to Give Each Other the Ultimate Holiday Gift an “Allstate Parent-Teen Driving Contract” : “Ugly Betty” Star and Her Teenage Son Sign a Driving Contract, Launching Allstate’s National Home for the Holidays Teen Safe Driving Campaign


NORTHBROOK, Ill. (PRWEB) December 2, 2008

They’re giving each other a conversation and a promise. And best of all, it’s free.

With Devin on the verge of getting his learner’s permit, Ms. Williams and her son are signing an Allstate Parent-Teen Driving Contract before he gets behind the wheel. Based on conversations they had at home, their contract lays out expectations for smart driving decisions, and consequences if those expectations are not met.

It’s a conversation Ms. Williams and Allstate hope all parents and their teens have this holiday season.

“As a mother of two older daughters, I’ve given them the car keys and worried whether they would make it home safe. The fact is that our teens are more likely to die in a car crash than from anything else, so having the safe driving talk with your teen is just as important as talking about drugs and sex,” Williams said. “As the holidays arrive, parents and teens should use the Allstate Parent-Teen Driving Contract as way to begin a conversation that can be a gift of life.”

Vanessa and Devin signed their contract in New York City today, publicly launching Allstate’s national Home for the Holidays teen safe driving campaign.

Through its national Parent-Teen Driving Contract Sign Up Drive, Allstate encourages parents and teens to begin a conversation with their teens about safe driving by completing the interactive contract online at http://www.allstate.com/teen. By completing and signing a contract, parents can help ensure their teens return home safely for the holidays and every day.

With car crashes the leading cause of death for American teens, it’s a vital conversation for parents and teens especially this time of year. Teens have an increased chance of getting into an accident around the holidays. According to the Insurance Institute for Highway Safety, last December alone, nearly 400 teens died in car crashes across the United States. Many of these crashes could have been avoided with a simple conversation at home.

“By putting the contract in as many parent’s hands as possible, we hope to inspire them to give their teen the most important gift of all the safe driving talk,” said Vicky Dinges, Assistant Vice President of Public Social Responsibility for Allstate. “Signing the Allstate Parent-Teen Driving Contract is the first step to making a commitment between parents and teens that they aren’t going to let themselves become a statistic.”

As part of the campaign, Allstate is also conducting contract signings with other prominent parents and their teens in cities across the country, hoping that more parents and teens heed this important call. This is part of Allstate’s tradition of public advocacy aimed at reducing the number of teens killed on America’s roads each year.

“As a company dedicated to reinventing protection and retirement for American families, doing whatever we can to avert the tragedy of losing a child is something we must take on,” Dinges said.

After 3 p.m. ET, media may download broadcast-quality event video, interviews and still pictures at http://www.thenewsmarket.com/allstate. Consumers may watch event videos at http://www.youtube.com/allstate.

About Allstate

The Allstate Corporation (NYSE: ALL) is the nation’s largest publicly held personal lines insurer. Widely known through the “You’re In Good Hands With Allstate

Allstate Insurance Company Holiday Teen Driving Hotspots Study Reveals Areas with Highest Rates of Deadly Teen Crashes from Thanksgiving through New Year’s Day : Study part of Home for the Holidays teen safe driving campaign to urge parents and teens to have a conversation about smart driving during the holiday season and sign Allstate’s Parent-Teen Driving Contract


NORTHBROOK, Ill. (PRWEB) December 3, 2008

The Allstate Holiday Teen Driving Hotspots Study found that the 10 deadliest hotspots for fatal teen crashes among the nation’s 50 largest metro areas (a central city and its surrounding counties) from Thanksgiving through New Year’s Day are:

Author of New Wall Street Journal Bestseller, “The Ultimate Depression Survival Guide,” Donates All Royalties to Campaign to End Child Homelessness

Jupiter, Fla. (PRWEB) April 22, 2009

Martin D. Weiss, Ph.D, president of Weiss Research, Inc. and author of the new Wall Street Journal bestseller, “The Ultimate Depression Survival Guide,” is donating all of his book royalties to the Campaign to End Child Homelessness, sponsored by the National Center on Family Homelessness. Dr. Weiss presented the first donation ($ 100,000) to Dr. Ellen Bassuk, MD, president of the Center and author of America’s Youngest Outcasts, in a ceremony held at Weiss Research’s Florida headquarters on Friday.

“This donation is an integral aspect of our national grassroots campaign to Protect the People — Not the Banks!” commented Dr. Weiss. “We feel the government’s ongoing attempts to bail out failed financial institutions, such as AIG and Citigroup, are counterproductive in more ways than one. The bailouts not only reward high-risk speculation while punishing prudent investing, but they also divert precious resources desperately needed by the most innocent victims of the housing crisis.”

Dr. Bassuk added: “Even before the housing market collapse, one in 50 American children were homeless each year. Today, with millions of Americans losing their homes in foreclosures, there are certainly many more children on the edge of economic survival. We deeply appreciate Dr. Weiss’ generous contribution to our Campaign to End Child Homelessness.”

Dr. Weiss’ book, The Ultimate Depression Survival Guide: Protect Your Savings, Boost Your Income and Grow Wealthy Even in the Worst of Times (Wiley, April 2009, 978-0-470-39377-2, $ 27.95),provides clear, step-by-step instructions to all Americans on:

How to sell your home if you want to, or keep it if you don’t
How to protect your home from further losses
How to find a truly safe bank or insurer
How to build a substantial cash nest egg and keep it absolutely safe
What to do with your 401k, IRA or savings for your child’s education
The telltale signs will tip you off to a bottom in home prices, stocks and bonds
When to lock in safe, high yields on your money for years to come
Where to find the most promising profit opportunities in a recovery

Meanwhile, the Campaign to End Child Homelessness seeks to:

Strengthen local efforts to end child homelessness with direct assistance to states and communities;
Improve program design and service delivery to meet the unique needs of homeless children and their families; and
Increase public awareness of the scope and impact of homelessness on children.

Dr. Bassuk concludes: “Our Campaign to End Child Homelessness and Martin Weiss’ new book share a common theme–by taking action now, we can come through to see a brighter day.”

To purchase the book, consumers can visit http://www.UltimateDepressionSurvivalGuide.com or any national bookseller. Plus, readers and non-readers alike are invited to make charitable donations to the Campaign to End Child Homelessness at http://familyhomelessness.org/?q=node/14 or by calling 617-964-3834.

About Martin D. Weiss

Martin D. Weiss, Ph.D., founder and president of Weiss Research, Inc., is a nationally recognized expert on banking and insurance company solvency. With more than 35 years of experience, Dr. Weiss has helped empower millions of investors to make better financial decisions through his monthly Safe Money Report and daily Money and Markets.

Dr. Weiss, along with Weiss Research analyst Mike Larson, specifically named nearly all of the major institutions that have suffered a financial failure in this crisis. Weiss predicted the demise of Bear Stearns 102 days prior to its failure, Lehman Brothers (182 days prior), Fannie Mae (eight years prior), and Citigroup (110 days prior). Similarly, the U.S. Government Accountability Office (GAO) reported that, in the 1990s, Weiss greatly outperformed Moody’s, Standard & Poor’s, A.M. Best and D&P (now Fitch) in warning of future life insurance company failures. (See the Weiss forecast track at http://blogs.moneyandmarkets.com/martin-weiss/the-only-ones-who-warned-ahead-of-time/ and the GAO report at http://archive.gao.gov/t2pbat2/152669.pdf.)

About The National Center on Family Homelessness

The National Center on Family Homelessness, founded in 1988, is the nation’s foremost authority on family homelessness, and the only national organization dedicated solely to helping homeless families. Its Campaign to End Child Homelessness has already generated a strong positive response by the public, the national media, Congress and the White House. The Campaign’s legacy will be that all homeless children will receive the homes, opportunities, and support that they deserve as America’s youngest and most vulnerable citizens. For more information, visit http://www.familyhomelessness.org or http://www.homelesschildrenamerica.org.

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Sir Alex Ferguson Signs Up to AA Child Seat Safety Campaign


Basingstoke, Hampshire (PRWEB) June 26, 2009

Sir Alex Ferguson CBE is backing an AA campaign supported by Britax and Mothercare this summer, urging parents to get their child car seats checked and to ensure that their children are properly belted up. This is all the more important as new AA research shows that the economic downturn means that 50% more people will holiday in the UK this summer1. With two thirds of child seats in the UK not fitted securely2, the summer holiday could be an accident waiting to happen.

Sir Alex is lending his support to the campaign which launches during Child Safety Week (22-26 June), to raise parents’ awareness of the importance of having the right car seat securely fitted, and the right seat for a child’s age and height. This follows his grandson’s recent experience in a road accident; 10 year old Charlie had to undergo surgery back in May, when he was injured due to not being properly protected during a car collision.

The latest research from the AA’s Road Safety team suggests that August is the worst month for death and serious injuries to children in vehicles, which is why Britax, a leading car seat manufacturer, has teamed up with the AA and Mothercare to launch a nationwide roadshow offering parents expert advice and hands on guidance on how to choose and fir the right car seat. The roadshow launches on Monday 22 June, in time for people to make sure they know how to choose and fit their children’s car seats properly, before they hit the roads during the summer holidays.

The need for the roadshow has also been highlighted by recent research that over 20 children under 11 are killed and over 600 seriously injured a year while travelling in cars3.

Sir Alex Ferguson CBE said, “I urge all parents and children to pay attention to using and fixing their seat belts properly, over the shoulder as it should be. This can save your Life.”

Edmund King, AA president said: “Sir Alex is absolutely right that it is imperative for all children to be properly belted up in the back. The AA Populus poll of 16,500 respondents showed that 83% are not aware of legislation requiring children to use the appropriate restraint or child seat. Modern seat belts are not uncomfortable so parents or drivers need to ensure that children are appropriately belted up. It can be a matter of life or death.”

Mark Bennett from Britax said: “With so many families hitting the UK roads for their summer holidays this year, the correct fitting of children’s car seats is of paramount importance. We find it extremely alarming how many people are unaware that their car seats are fitted incorrectly, and are delighted to be working with Mothercare and the AA to help parents, and educate them on the solutions available before they embark on their road trips this summer.”

Liz day, parenting consultant at Mothercare said: “At Mothercare, the safety of children is our number one priority. As one of the UK’s leading retailers of car seats we strongly advise all parents to ensure their car seats are suitable for their child and fitted correctly and offer demonstrations and advice in our stores. This roadshow event brings together the specialist expertise of Mothercare, Britax and the AA to promote the safety of children in cars.”

The roadshow will take place outside Mothercare stores in 11 UK locations4 2, where Britax and AA car breakdown cover patrols will be offering demonstrations of the car seats showing ISOFIX safety systems on Britax AA ISOFIX child car seats, showing just how easy and safe the ISOFIX system is. The system eliminates misfitting problems, which are common with the use of adult belts, and improve the dynamic performance of child restraints, as the seat is rigidly attached to the car structure. The vast majority of new car models since 2006 (and several previous models) have ISOFIX installed as standard.

Notes to Editors

1AA/Populus poll conducted on-line, between 30 January and 6 February 2009 which received 11,147 responses from AA members

2The Walsall Trading Standards and Road safety Unit checked 216 car seats over 4 days in Autumn 2008 and found just 32.55 were correctly fitted

3 Department for Transport Road Casualties Great Britain: 2007

4Aberdeen, Anniesland, Stoke, Leeds, Nottingham, Cardiff, Bristol, Reading, Watford, Canterbury and Edinburgh

For further information, product images or interviews please contact:

The AA on 01256 493493

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Young Survivors of Sex Trafficking Inspire Beyonce, Halle Berry and More to Join ‘Girls Are Not for Sale’ Campaign

New York (PRWEB) June 30, 2009

GEMS: Girls Educational and Mentoring Services, the nation’s largest survivor-led organization serving American girls and young women who have experienced sex trafficking and commercial sexual exploitation, is joining forces with Beyonc

InstantAmber and National Vigil for Hope Partner for Community Awareness Campaign

Nashville, TN (PRWEB) July 15, 2009

InstantAmber (InstantAmber.com) and Helping Heroes / National Vigil for Hope have joined together for a national child safety awareness campaign set to launch this month. Through their websites at http://www.instantamber.com and http://www.nationalvigilforhope.org, InstantAmber and Helping Heroes /National Vigil for Hope will serve as a resource to further spread community awareness of the missing child epidemic that plagues our society.

InstantAmber is an online data registry that enables law enforcement to retrieve critical data and photos in the event of a missing child emergency. National Vigil for Hope is a coalition of businesses, organizations, entertainers, and individuals across the country that believe “One child or adult missing is one TOO many.” NVFH, a division of Helping Heroes, provides vital support services to families and law enforcement in helping to keep the faces and cases of those missing visible through media, the Internet, and grassroots efforts.

“Helping Heroes/National Vigil for Hope is honored to partner with InstantAmber in an effort to continue to keep our children and families safe, educated, and prepared if the unimaginable should happen. InstantAmber provides the tools that we believe can continue to help families be prepared if a loved one goes missing tomorrow. The components that InstantAmber has in place may not prevent an abduction, but having the vital information needed to bring a missing loved one home quickly is just as important as being prepared,” said Michelle Bart, Founder/National Chairperson of Helping Heroes /National Vigil For Hope.

“InstantAmber is pleased to partner with Helping Heroes / National Vigil for Hope. We share the same passion, concern, and hope that together we can make a difference in the lives of those missing and the families still clinging to the dream of someday seeing their loved one again. We also share the common purpose of educating people about the epidemic of missing children; while also empowering them to be proactive in protecting their children,” said Matt Berman, CEO/Founder of InstantAmber.

About National Vigil for Hope:

The National Vigil for Hope is comprised of concerned business owners, organization executives, public safety professionals, and individuals from across the country that are driven by passion, concern, and hope in making a difference in the lives of those missing and the families still clinging to a dream of someday seeing their loved one again. The National Vigil for Hope’s, a division of Helping Heroes, main objective is to help families and law enforcement keep the faces and cases of those missing visible through the media, Internet, and grassroots efforts. Please visit http://www.nationalvigilforhope.org for more information.

About InstantAmber:

InstantAmber is a web-based gathering, storage, and delivery service that enables law enforcement to retrieve critical data and photos in the event of a missing child emergency. The concept for InstantAmber was born in 2008, as the result of Matt Berman’s experience when his young daughter went missing during a family vacation. His deep concern about the national tragedy of missing children led him to create InstantAmber, ensuring that parents have access to the best possible tool in the event of a missing child emergency. Please visit http://www.InstantAmber.com for details.

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Experian


Irvine, CA (PRWEB) September 3, 2009

ProtectMyID.com, the multilayered identity theft detection, protection and fraud resolution product, today launched new enhancements, making it one of the industry’s most comprehensive consumer identity theft protection products. ProtectMyID.com, a part of Experian, one of the most trusted brands in identity protection, was designed to help consumers prevent the damages caused by identity theft. Premiering next week, an integrated marketing campaign kicks off with broadcast ads that depict real-life identity theft situations and demonstrate how ProtectMyID.com is able to protect and support its members.

Product enhancements now available at ProtectMyID.com include:

Active Internet scans that search for key indications of potential fraudulent use of debit, credit card and Social Security numbers
Notification alerts that inform members when a change of address action is initiated so members can verify that the change was legitimate or determine if it came from an unauthorized source
Members can now choose to receive notification alerts via email, text message or U.S. mail

Core features of ProtectMyID.com include:

Daily monitoring of its members’ credit reports at all three credit bureaus, with alerts as key changes are detected.
Access to experienced, U.S. Fraud Resolution Agents providing members with invaluable personal assistance in resolving identity theft issues as well as help in the event of a lost or stolen wallet.
As members, parents can extend identity theft protection to their children through ChildSecureSM (patent pending) for an additional fee. ProtectMyID.com provides the only monthly monitoring of your children’s credit information.
ProtectMyID.com’s Guarantee will reimburse for up to $ 1 million in related losses and expenses in the event the product fails and may also reimburse for stolen funds from unauthorized ATM, debit and credit card transactions for which the member may be personally liable. The Product Guarantee is subject to limitations, see our website for details.

“Identity theft continues to be a problem, and simply checking your credit report once a year isn’t enough to protect yourself against the financial loss and emotional strain that accompanies this crime,” said Jennifer Leuer, general manager of ProtectMyID.com. “While no one can ever entirely prevent identity theft, they can take steps to educate and protect themselves and get dedicated help if a theft occurs.”

Consumers engage frequently in potentially risky behaviors without thinking about the dangers involved. Everyday tasks can expose identities to theft, such as applying for bank loans; shopping on nonsecure Web sites; giving credit card numbers over cell phones in public places; and posting personal information, like birth dates, on social networking sites. Many consumers aren’t aware that these seemingly harmless activities can be all an identity thief needs to wreak serious financial and personal havoc.

“If you suspect you have exposed some of your personal information to a scam artist, a good line of defense is to actively monitor your credit report,” said Linda Foley, founder of the Identity Theft Resource Center. “If you monitor your credit or subscribe to a daily identity monitoring service, like ProtectMyID.com, you can quickly discover changes to your personal information that may indicate identity theft.”

Experian