KNEX to Integrate With Virtual Piggys Parent-Approved Purchasing System

Hatfield, PA (PRWEB) January 25, 2012

K’NEX, the construction toy company focused on Building Worlds Kids Love, announced today that they have entered into an agreement with Virtual Piggy, Inc. that will integrate the Virtual PiggyTM service with

Virtual Piggys system provides eCommerce merchants a secure mechanism for children to shop online in a parent controlled, parent monitored, COPPA compliant environment. Free for all parents, the Virtual Piggy service will allow parents to set pre-authorized approvals and limits for their childs online spending. Kids will then be able to manage their online budgets and to buy products from approved companies like KNEX by clicking on the Virtual Piggy icon at checkout. Parents can choose to receive e-mail or text messages allowing them to approve or deny purchases.

KNEX is the only building toy company making toys on a mass scale in America, said Michael Araten, President and CEO of KNEX. We supply creative innovative construction toy kits to children of all ages from 2-16. We are excited to integrate Virtual Piggys secure parent-controlled payment solution to help ensure the safety and security of our online customers.

The Virtual Piggy service is expected to be available on in early March.

About KNEX Brands

Founded in 1992, KNEX Brands, the worlds most innovative construction toy company, was established to make and sell what has become one of the worlds leading integrated construction systems for children. Winner of over 200 international awards and recognitions, KNEX is Americas building toy company focused on Building Worlds Kids Love and encourages youngsters to imagine, build and play. For more information, please visit

About Virtual Piggy, Inc.

Virtual Piggy, Inc. delivers a technology platform designed for the management of the Under 18 age group in the global online market. The Virtual Piggy technology enables online businesses to function in a manner consistent with the Childrens Online Privacy Protection Act (COPPA) and similar international childrens privacy laws. Virtual Piggy technology enables the Under 18 audience to play, transact and socialize in a secure online environment guided by parental permission, oversight and control. For more inforamtion, please visit